So I spent sometime at the PFWA academy on Tuesday. My job was to advise contestants on how to manage fame, public relations, and business. And I shaped the discussion around over 30 tips I received earlier in the day from my followers on Twitter and my friends on Facebook. You too can join the […]
Tag Archives: PR
20
Aug
Aug
By Funsho Arogundade (The News Nigeria) In this interview with FUNSHO AROGUNDADE, the young media entrepreneur fondly called “Ayeni The Great” gives a rare peek into digital marketing agency ID Africa, his latest business venture, which will see a spread of the BHM Group’s clientele and content across more nations on the African continent […]
19
Aug
Aug
By Raheem Akingbolu (ThisDay Newspaper) Like other aspects of marketing communications, the goal post for effective public relations practice has been shifted from traditional to a blend of traditional and digital. A survey of the industry shows that most companies now rely more on agencies with the understanding of the new trend for their […]
19
Aug
Aug
By Goddie Ofose (The Niche Newspaper) Genesis of BHM Group BHM Group started in 2006 from my two-bedroom flat in Akute, Lagos while I was a reporter. My wife and I had no furniture so I bought a small chair and table, and could only afford to pay someone to assemble a computer. We […]
19
Aug
Aug
By Afolabi Idowu (The Union Newspaper) The increased Internet penetration and the resultant increase in the publishing and consumption of content online are the factors that conspired to necessitate the emergence of ID Africa. The Group Managing Director of BHM Group, Mr. Adekunle Ayeni told the UNION recently According to him, “We will not […]
18
Apr
Apr
I just read a pitch from a 19 year old that entirely lifted my spirit. My day is made already. There are so many brilliant kids out there looking for opportunities. If you have knocked on doors that never opened or had doors slammed on your face you’ll know what it means to have a […]
atg, PR Thoughts
PUBLIC RELATIONS – The MOTHER of ADVERTISING: A Discussion With The Staff of X3M Ideas On February 13, 2015
17
Apr
Apr
The summary of what we are going to talk about is how PR is a more important and instructive practice than Advertising, and how PR has failed in a lot of ways to occupy that throne and use it well. We will also talk about how advertising has become extremely important to companies, corporations and […]
Had a great time speaking with the people of X3M Ideas yesterday. What’s the link between PR and Advertising? How can both professionals collaborate better to build stronger brands and tell greater stories?
14
Feb
Feb
Had a great time speaking with the people of X3M Ideas yesterday. What’s the link between PR and Advertising? How can both professions collaborate better to build stronger brands and tell greater stories? What can we learn from the Black civil rights movement? What can we learn from the plenty stories in the Bible? How […]
PR Tips
You’re not a PR pro. You’re not a PR pro. (repeat 10x). You’re a storyteller giving your audience the scoop
27
Nov
Nov
Writing press releases is one of the most important jobs a Public Relations pro will have to do regularly. In Nigeria and the world over, most people in PR write more stories than journalists and reporters. Yet, few know the basic rules. Many fail to follow the tenets, to their own peril. According to Yewande […]