Public Relations as we once knew it has since been dead and buried. Even as a newbie PR associate consultant in 2018, I cringed when a client expected me to focus on print, online and social media alone. They were mere means to an end. Three years ago, rapid technological growth, dark social, an audience […]
Tag Archives: PUBLIC RELATIONS
Foremost media and public relations company, BlackHouse Media (BHM), has been awarded the ‘PR Agency of the Year’ 2018, at the recently held Brandcom Festival. Organised by Brand Communicator — a leading brand and marketing communications magazine, and also the organiser of Women in Marketing and Communications Conference/Awards (WIMCA), the largest gathering of female marketing and communications […]
27
Jul
Jul
Lagos-based Reputation Management and Marketing Communications company, BHM has announced the appointment of Mr. Moruff Adenekan as its General Manager/Chief Operating Officer. Before his new appointment which takes effect August 1, 2017, Adenekan was the Head of Operations at C&F Porter Novelli Lagos, the affiliated agency of the London based global PR/Reputation firm –Porter Novelli. […]
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Apr
Apr
So we had an AMA ( ask me anything chat) session on BHM‘s Facebook and Periscope yesterday, and someone wanted to know why we are doing the annual Nigeria PR Report and what impact I think it’s had. It’s a question I get asked a lot. Why are you doing this? What’s in it for […]
30
Jan
Jan
Consistently ranked Africa’s most populous nation and among its largest economies, in terms of Public Relations, Nigeria comes with an obvious paradox: it is a country whose image is arguably in need of laundering, yet also home to one of the fastest-growing PR markets worldwide. Nigeria’s PR industry has been through five eras, as outlined […]
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Jan
Jan
On 7 November 2006, a wiry man with a random Microbiology degree, scant financial security but a surfeit of dreams decided to merge his strengths as an entertainment journalist with his wide network of contacts –to deliver PR services for the same artistes and creatives he had reported about, and socialized with. At the time, […]
29
Jan
Jan
Something happened in 2015. A poor 72-year-old, unpopular, retired army-general ran to be president of Nigeria, an oil-rich West African country with population of about 200 million people. His opponent, the incumbent, was a 57-year-old Ph.D. who, three years earlier while he was VP, was so popular and favoured that influential citizens […]
atg, PR Thoughts
PUBLIC RELATIONS – The MOTHER of ADVERTISING: A Discussion With The Staff of X3M Ideas On February 13, 2015
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Apr
Apr
The summary of what we are going to talk about is how PR is a more important and instructive practice than Advertising, and how PR has failed in a lot of ways to occupy that throne and use it well. We will also talk about how advertising has become extremely important to companies, corporations and […]
It’s 6AM in Lagos, Nigeria. I’m sitting at my desk, looking back at the past few years of my life. I haven’t had much sleep, haven’t seen my kids in two days. I’m wearing the same clothes from yesterday. But I’m not complaining. Instead, I’m actually grateful. It’s 6AM on February 27, 2015 – just […]
PR Tips
You’re not a PR pro. You’re not a PR pro. (repeat 10x). You’re a storyteller giving your audience the scoop
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Nov
Nov
Writing press releases is one of the most important jobs a Public Relations pro will have to do regularly. In Nigeria and the world over, most people in PR write more stories than journalists and reporters. Yet, few know the basic rules. Many fail to follow the tenets, to their own peril. According to Yewande […]
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