For many years, Nigeria’s marketing communications industry has been highly competitive and segmented; run by a proliferation of companies playing individually in niched parts such as advertising, public relations, digital marketing, experiential marketing, media buying and so on. With advertising alone recording above-the-line spend of N97.9 billion in 2015, and digital marketing’s estimated revenue at […]
Tag Archives: Marketing Communication
30
Jan
Jan
Consistently ranked Africa’s most populous nation and among its largest economies, in terms of Public Relations, Nigeria comes with an obvious paradox: it is a country whose image is arguably in need of laundering, yet also home to one of the fastest-growing PR markets worldwide. Nigeria’s PR industry has been through five eras, as outlined […]
25
Jan
Jan
On 7 November 2006, a wiry man with a random Microbiology degree, scant financial security but a surfeit of dreams decided to merge his strengths as an entertainment journalist with his wide network of contacts –to deliver PR services for the same artistes and creatives he had reported about, and socialized with. At the time, […]