Future - BHM

A LOOK INTO THE FUTURE

What do you imagine the world would look like in the next five to ten years? Sixteen consultants and advisers from two of Africa’s leading media and public relations companies paint a picture of what could be. From consumer behaviour, to climate change, and corona economy; from privacy to government communications, advocacy and everything in between.

Tomide Adeyeye
Consultant

Advocacy and Activism

The journey is long, and the world will not change in a year, a decade or even a lifetime, but now we have the tools to wield a concerted effort at championing real change.

Ayeni Adekunle
Founder and CEO, BHM

A Look at Consumer behavior

We should expect a boom in health and fitness, in technology, spirituality, and entertainment. And the concept of value over brand could become mainstream, seeing many abandon expensive, crowded cities for the outskirts, or small towns.

Iretomiwa Akintunde-Johnson
Lead PR & Communications Adviser

Climate Change

The short and long-term solution may lie in the country’s estimated 2 billion metric tonne coal reserve, as well as a sustainable approach to the wind and solar power – two options that the country has grossly under-utilised.

Blossom Deji-Folutile
Associate Consultant

Considering Climate Change

The ball is in the court of the over 7.8 billion humans on earth, strategic government policies, and dedicated corporate bodies intent on doing good.

Oyindamola Bemjamin-Black
Finance And Business Administrator

Corona Economy

There will be an increased need for equal access to digital infrastructure; improved financial and digital literacy. There will be a need for policies that cater to a wider spectrum of needs.

Tomide Adeyeye
Consultant

Digital Media vs Traditional Media, Status Update

Either way, digital media will remain relevant and will continue to make our lives easier but if all I get from an e-book is the ability to read the book on a screen, I would rather head to a local library just so I can smell a book again.

Precious Nwachukwu
Lead Consultant, MTN

Doing Good

In 2025, businesses will be built around activist movements, cause marketing will no longer be a nice-to-have and Chief Marketing Officers will no longer hide behind memos and press releases.

Omolade Opanuga
Manager, Corporate & Legal Services

Emerging frontiers in corporate law

There will be conversations on data privacy being elevated to the level and recognition given to human rights. For practitioners and by extension, the business community, data privacy and its treatment will take centre stage in contracting, compliance, regulations and laws across the world.

Ehima Prince
Lead Designer

Future of cryptocurrency

The digital currency landscape is growing very fast, and with over 7,800 cryptocurrencies available, the possibility that crypto will change the future of currency as we know it is sure.

Precious Nwachukwu
Lead Consultant, MTN

Government Communications

Very soon, Government communications will be completely democratised. Government communication offices will channel their resources towards owned platforms where both accredited media platforms and the general public will consume official information at the same time. In fact it’s already happening.

Timilehin Adebiyi
PR & Communications Advisor

Influencing As A Service

With the COVID-19 disruption and people spending more time at home, brands will continue to work with influencers to communicate messages that are inspirational, genuine and community-driven. Also, niche influencers – micro and nano – will enjoy more patronage due to their high engagement, authenticity, and low-costs.

Sharon Grey
PR & Communications Advisor

Lagos Street Mapping

The street calls unto street. Whether it’s through well-placed slangs, or tech-savvy learnt by hard knocks and banter – it’s a language that is well understood and that millions of people who have been knocked down by the economic instability, rise in employment rates, poverty, hunger, etc can relate with. It’s also the same language the bourgeois wish they understood and are desperately attempting to. A some-what win from both ends.

Olatunde Aboaba
Associate Consultant

Money, Marketing, and Movements

While companies believe they can latch onto any movement for their self-interest, the global consciousness will demand that they practice what they preach.

Fayokemi Fadeyi
Consultant

Navigating Africa

Africa is in desperate need of better leadership, technological leapfrogging, essential infrastructure, investment, and security, and local and foreign entities planning to succeed here will have to be exactly what the doctor recommended.

Femi Falodun
CEO, ID Africa

NoCode, No Problem

With technology being the greatest enabler of innovation and fuel for scaling businesses, it has become imperative for traditional agencies to start making the mental and strategic shift to becoming ‘product’ companies.

Njideka Akabogu
Lead PR & Communications Adviser

Streaming and Cinemas

Streaming is as yet to experience its first crisis or major setback. It has mostly been smooth sailing and there’s no telling how it will fare in the face of crisis. Movie theatres on the other hand have survived wars; and from the look of things, will also survive a pandemic.

Samuel Ipinyomi
PR & Communications Advisor

Technology and Modern Marketing

AI will be the backbone of modern marketing by 2025; it will study how customers think, what they want, and how you as a marketer can reach them.

Adebimpe Sanusi
Associate Consultant

Technology in Marketing

Make no mistake the future of marketing is intelligent technology. However, concerns around information security and privacy risks will continue to be a source of concern for consumers.

Sharon Grey
PR & Communications Adviser

The Final Bridge

With the current work and lifestyle climate, street navigation in cahoots with AR/VR and other experience gadgets alike will enable people to ‘move around’ in order to experience culture, art, personalities, places and events, without stepping out of their houses.

Fayokemi Fadeyi
Consultant

The Future Of Privacy

As users continue to become aware of privacy liberties taken by product companies, they will begin to use products more cautiously. This will lead to the sparing use of certain product features.

Samuel Ipinyomi
PR & Communications Advisor

The Next Big Thing

If we as global citizens are to achieve our goal of having an environmentally sustainable planet, then we need to ditch crude oil as soon as possible.

Iretomiwa Akintunde-Johnson
Lead PR & Communications Adviser

The Problem Of PR

So, how do you communicate with a generation that can barely keep up with communicating with itself; that is discovering new realities and forming strong and vehement opinions on every issue; that can spot a PR stunt or piece from a continent away?

Adebimpe Sanusi
Associate Consultant

Using Your Own Medicine

Surely PR needs a dose of its own medicine. The solution to PR’s many problems is not one a magic wand can fix. However, an intentional approach by industry professionals to change the narrative could create a brighter future for the profession.

Ayeni Adekunle Samuel
Founder and CEO, BHM

Where Advocacy and Activism Meet

And we should expect to see more of this: the line between advocacy and activism getting blurred; as more and more people get involved in calling for justice; recognising model humans and brands, holding governments accountable; condemning brand misdemeanours, or drawing attention to important issues and policies.