It’s easy to feel alone in the World. There are over 7 billion of us, with each one dealing with some extremely specific challenges. It does not help that we are divided by race, language and most importantly, location. It’s why most times, it’s easy to think your problems are only “your “problems.
But then you head to social media, and for a second you start to realise that there are enormous parallels between us all, regardless of age, gender, tribe, skin colour or religion. This realisation is powerful and it is the fuel that will flame the fire of activism and the uproar of advocacy in the next decade.
This goes without saying that naturally as we spot more similarities between ourselves, we would also spot more differences. Hence, the increase of ‘cancel culture’ and the never-ending gender wars.
However, this is a small price to pay for the chance to speak up and fight for what we feel is right. The value here isn’t only in the outcome but in the process, as more people, brands, and organisations are finally finding the courage to stand for what they believe in.
The journey is long, and the world will not change in a year, a decade or even a lifetime, but now we have the tools to wield a concerted effort at championing real change. While being an activist often involves speaking and being an advocate involves listening, both are extremely important for society to move forward. So no matter how good it gets, no matter how bad it becomes we must remember that we have a voice, and it is our duty to speak up, it is our duty to S’oro Soke.