I have told anyone who would listen that my new year began on the 1st of February, 2023. Not a day earlier… I am now ready for all the sweet goodness that the year is bringing my way. Last year took me down a peg or two…I am sometimes a sucker for pain, so I […]
Category Archives: Future
The Founder and Managing Director of Sodium Group of companies, Abisoye Fagade, has announced his intention to join the gubernatorial race for Oyo State in 2023. The announcement was made during a speech at an event hosted by Friends of Fagade Abisoye recently in Lagos, Nigeria. Read his speech below: All my life I’ve been surrounded […]
Folasope Pinheiro, a student of the University of West England has emerged as the winner of the Design Kulture Student Competition – a competition to showcase and reward Nigerian students with outstanding designs. The competition was part of the events to commemorate Design Week Lagos, the annual citywide celebration of local and international designers, architects and the creative industry. Folasope Pinheiro won […]
Abuja residents were treated to brilliant performances by popular screen favourites, including Francis Duru, Osas Ighodaro and Cynthia Nwadiora (CeeC) in a drive-in theatre performance of Tony Wants to Marry at the parking lot of Transcorp Hilton, Abuja, on Easter Sunday. The performance in Abuja is one of the two shows of the play sponsored by the […]
In line with its commitment to the renaissance of arts and culture in Nigeria, the MTN Foundation is sponsoring a drive-in theatre performance of Tony Wants to Marry, a play written by Jerry Alagbaoso and directed by Agozie Ugwu. The play which explores the pressure Nigerian parents mount on their children to marry will feature […]
There’s never been a time in the history of mankind, that humans, no matter their sex, race, status, or location have had as much power to make their voice heard. The world watched, provided commentary, and joined virtually, as Russians took to the streets on Saturday, January 23, 2021, in support of jailed opposition leader […]
“When purpose is not known, abuse is inevitable.” This quote adequately captures the problem of public relations, which is ironic seeing that a profession whose duty it is to manage the perception of others hasn’t quite done so for itself. Few professions are as misunderstood as PR. Over the years, the concept of PR has […]
Public Relations as we once knew it has since been dead and buried. Even as a newbie PR associate consultant in 2018, I cringed when a client expected me to focus on print, online and social media alone. They were mere means to an end. Three years ago, rapid technological growth, dark social, an audience […]
2020 was the year everything changed. Pre-coronavirus, the world was relatively predictable, there was a playbook that worked and brands knew where they fit. Now we live in “unprecedented times”, the upheavals of the COVID-19 pandemic has sped up the adoption of technologies in marketing. These changes will be around for a long time. Technology […]
“The next big thing”. What does that even mean, you might ask. Let me explain. Ever since humans first landed on planet earth (depending on which theory you believe), we’ve always looked to the next thing after achieving a set goal. What’s next? That’s usually the same question after every milestone? It was true 2000 […]