Info Digital Africa aka ID Africa, was a child of necessity. I remember clearly that day around 2012 when the idea first occurred to me. I was in conversation with a couple of friends, exchanging notes on operational frustrations when I realised that one of the biggest risks to BHM’s continued growth and success was […]
Author Archives: Ayeni Adekunle
When Ayeni Adekunle announced on March 8, 2021, that Black House Media (BHM), the public relations agency he started from his living room in Lagos in 2006, was opening an office in the United Kingdom, it triggered excitement and offered a ray of hope in the Nigerian communications industry. By the announcement, BHM became the […]
We’re sending our prayers and condolences to Martin Mabutho’s family and the entire MultiChoice Group. Before his shocking death in the early hours of Tuesday, August 24, 2021, Martin was the Chief Customer Officer at MultiChoice Nigeria and a cherished client, friend and supporter of BHM and sister company, ID Africa. Martin was a visionary […]
Businesses, governments, and people do themselves a huge disservice, if they continue to fail to see PR for what it is and should be: a strategic aspect of business and governance, invaluable in building relationships, preventing crises, achieving business objectives; pushing national interest, and preventing the kind of confusion that could ruin a company or […]
I was driving on the third mainland bridge in Lagos when his call came in. ‘Ayeni, I’m not happy with how the work for X3M Music is going, and I’m beginning to think you guys are not giving us the kind of attention we need…’ Steve Babaeko, the advertising executive and music entrepreneur who was […]
On Thursday March 4, 2021, I facilitated a workshop organised by Africa Communications Week and CIPR International. The other speaker was Kerry Sheehan, who is the chair AI in PR panel at the CIPR. What was expected of me? To provide some insight and answer some questions on how digital tools have helped the work we do at BHM. […]
I really shouldn’t be writing. Because I really shouldn’t find the time with all that’s going on at BHM. But writing is not the only thing I shouldn’t have time for. When last week, I began getting persistent requests and instructions to record a video tribute for Efe Omorogbe, who clocks 50 today, I […]
There’s never been a time in the history of mankind, that humans, no matter their sex, race, status, or location have had as much power to make their voice heard. The world watched, provided commentary, and joined virtually, as Russians took to the streets on Saturday, January 23, 2021, in support of jailed opposition leader […]
It’s usually difficult to discuss ‘consumers’ in generic terms. Because the psychology shifts as you move from one sector to another; from one demographic and psychographic to the other. To undertake a one-size-fits-all journey is to, in Nigerian pop culture parlance, sleep on a bicycle. But there are exceptions, as demonstrated by the events of […]
On November 5, during the AGM of CIPR Scotland, I was appointed as a committee member. I have been a CIPR member for many years but did not get involved beyond trainings and resources, because my primary practice domain was Nigeria where my company and I continue to do the little we can to support […]