The first headline show of the much anticipated Livespot X Festival, Tiwa Savage Live In Concert, came to a roaring conclusion yesterday, Friday December 17, 2021. Fans came out in droves and left with more than their money’s worth of fun. Essentially coming for Tiwa Savage, but also getting a boatload of the old and […]
Tag Archives: Consumer Behaviour
It’s usually difficult to discuss ‘consumers’ in generic terms. Because the psychology shifts as you move from one sector to another; from one demographic and psychographic to the other. To undertake a one-size-fits-all journey is to, in Nigerian pop culture parlance, sleep on a bicycle. But there are exceptions, as demonstrated by the events of […]