“When purpose is not known, abuse is inevitable.” This quote adequately captures the problem of public relations, which is ironic seeing that a profession whose duty it is to manage the perception of others hasn’t quite done so for itself. Few professions are as misunderstood as PR. Over the years, the concept of PR has […]
Author Archives: Sanusi Adebimpe
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Feb
Feb
2020 was the year everything changed. Pre-coronavirus, the world was relatively predictable, there was a playbook that worked and brands knew where they fit. Now we live in “unprecedented times”, the upheavals of the COVID-19 pandemic has sped up the adoption of technologies in marketing. These changes will be around for a long time. Technology […]