Category Archives: Blog

Events Sponsorship Provide Perfect Showcase for Premium Brands

Premium Scottish Whisky brand, The Macallan has continued to keep itself squarely in the spotlight in Ghana since celebrating its 200th birthday in 2024, breaking boundaries and driving innovation with exquisite experiences in the hospitality sector.   Barely a couple of months ago, the global luxury brand launched its Harmony Collection IV in association with […]

A statement by Ayeni Adekunle, the founder of world public relations day on what is the fifth edition of the annual celebration of the global public relations and communications industry

Today July 16, communications professionals around the world are celebrating the global public relations day. Wherever you are today, whatever you’re doing, I want you to remember that we all have a role to play in making sure we use the influence and power that communication brings, for good.   The world is at a […]

NIPR President’s Message on the Occasion of 2025 World Public Relations Day

Dear colleagues,   Greetings from the Governing Council of your great Institute. It is World Public Relations Day, (WPRD) 2025, and I am delighted to address you on  this special day that offers us an opportunity to reflect on our journey of over six decades since Public Relations was formally birthed in Nigeria. It is a […]

Public Relations: The Pulse of Public Sentiment. By Nkechi Ali-Balogun

I am inspired and proud by the recognition of a dedicated day to honor the esteemed  profession of Public Relations on a global scale. As we mark the fourth edition of the celebration of this noble industry, I extend my heartfelt congratulations to all Public  Relations practitioners worldwide.  The theme for this year’s edition, “Building […]

X3M Ideas Forges Alliance with IKIGAI 360, Expanding Footprint Across Africa and Europe

X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative agency with established operations in Mozambique and a burgeoning presence in Portugal. The alliance signals a concerted effort to deepen service capabilities across the African continent and into key European markets, aiming to enhance cultural intelligence, creative […]

How MTN Nigeria Staff Spent Over 3,947 Volunteer Hours Giving Back to the Community this June

The Y’ello Care 2025 initiative, an MTN staff volunteer programme which concluded on June 21, has delivered impact, reaching thousands of direct beneficiaries and millions of indirect beneficiaries in Nigeria. This year’s program, focused on ‘Connecting at the Roots,’ has set new benchmarks for community engagement and digital transformation across the nation.   In just […]

MTN Nigeria’s Y’ello Care Initiative Reaches Over 8,000 Nigerians in 3 Weeks

In a nation where the Information and Communications Technology (ICT) sector contributed a 19.78% to Nigeria’s real Gross Domestic Product (GDP) in Q2 2024, the recently concluded Y’ello Care initiative, which ran from June 1 to June 21 2025, has demonstrated how digital tools can transform lives at the grassroots level.    This year’s program, […]

Elma Mbadiwe, Uzoamaka Onuoha, Tunbosun Aiyedehin, Ejike Asiegbu, Somadina Anyama, Others Star In Africa Magic’s New Original Series

Africa Magic, the leading provider of African entertainment, is captivating audiences with a fresh slate of original series, further solidifying MultiChoice’s unwavering commitment to investing in local content. This comes at a crucial time when global streaming giants like Netflix and Amazon Prime have reportedly scaled back their investments and commitments within the Nollywood industry. […]

Uzor Arukwe, IK Ogbonna, Michael Ejoor in a Battle to Win the Hearts of Female Fans in All New Movies This Week

Nollywood’s leading men are turning up the heat this week as Uzor Arukwe, IK Ogbonna, and Michael Ejoor headline a fresh lineup of films, each vying for the affection of their ever-growing fanbases. Riding the wave of celebrity crush culture that surrounds Nigeria’s most charismatic stars, these actors are set to captivate audiences in a […]

Mercy Aigbe, Wumi Toriola, and Remi Surutu Face Off for the Big Screen This Week

Three of Yoruba cinema’s most dynamic actresses, Mercy Aigbe, Wumi Toriola, and Yemi Surutu, headline a slate of new films premiering this week, each bringing their distinctive talent and on-screen charisma to fresh stories that promise to captivate audiences. Mercy Aigbe stands as one of Nollywood’s most influential and versatile figures. Renowned for her powerful […]