World PR Day (WPRD) has officially unveiled its theme for 2026: “The Golden Age of Strategic PR,” positioning the profession as the essential “Human OS” for global trust in an increasingly automated world. The 2026 campaign marks a shift from industry defense to a proactive assertion of value. As AI commoditises content creation, WPRD […]
Author Archives: BlackHouse Media
Premium Scottish Whisky brand, The Macallan has continued to keep itself squarely in the spotlight in Ghana since celebrating its 200th birthday in 2024, breaking boundaries and driving innovation with exquisite experiences in the hospitality sector. Barely a couple of months ago, the global luxury brand launched its Harmony Collection IV in association with […]
atg, Blog, News
A statement by Ayeni Adekunle, the founder of world public relations day on what is the fifth edition of the annual celebration of the global public relations and communications industry
16
Jul
Jul
Today July 16, communications professionals around the world are celebrating the global public relations day. Wherever you are today, whatever you’re doing, I want you to remember that we all have a role to play in making sure we use the influence and power that communication brings, for good. The world is at a […]
16
Jul
Jul
Dear colleagues, Greetings from the Governing Council of your great Institute. It is World Public Relations Day, (WPRD) 2025, and I am delighted to address you on this special day that offers us an opportunity to reflect on our journey of over six decades since Public Relations was formally birthed in Nigeria. It is a […]
16
Jul
Jul
I am inspired and proud by the recognition of a dedicated day to honor the esteemed profession of Public Relations on a global scale. As we mark the fourth edition of the celebration of this noble industry, I extend my heartfelt congratulations to all Public Relations practitioners worldwide. The theme for this year’s edition, “Building […]
14
Jul
Jul
Today we announce plans for this year’s edition of NECLive which will hold on November 28, 2025 at the Landmark Event Centre in Lagos Nigeria, and other venues across the country and the rest of the world. We founded NECLive over a decade ago because we were troubled and bothered about the issues plaguing the […]
07
Jul
Jul
The global public relations and communications community is set to mark World PR Day 2025 on July 16, continuing a tradition that has grown exponentially since its inception in 2020. This annual event unites PR professionals, agencies, associations, and thought leaders from over 65 countries across six continents, celebrating the vital role of public relations […]
Blog, News, X3M
X3M Ideas Forges Alliance with IKIGAI 360, Expanding Footprint Across Africa and Europe
07
Jul
Jul
X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative agency with established operations in Mozambique and a burgeoning presence in Portugal. The alliance signals a concerted effort to deepen service capabilities across the African continent and into key European markets, aiming to enhance cultural intelligence, creative […]
Article, Blog, MTN, News
How MTN Nigeria Staff Spent Over 3,947 Volunteer Hours Giving Back to the Community this June
06
Jul
Jul
The Y’ello Care 2025 initiative, an MTN staff volunteer programme which concluded on June 21, has delivered impact, reaching thousands of direct beneficiaries and millions of indirect beneficiaries in Nigeria. This year’s program, focused on ‘Connecting at the Roots,’ has set new benchmarks for community engagement and digital transformation across the nation. In just […]
06
Jul
Jul
In a nation where the Information and Communications Technology (ICT) sector contributed a 19.78% to Nigeria’s real Gross Domestic Product (GDP) in Q2 2024, the recently concluded Y’ello Care initiative, which ran from June 1 to June 21 2025, has demonstrated how digital tools can transform lives at the grassroots level. This year’s program, […]