In the last five years, the rise of influencer marketing has been astronomical. Social media has become a more integrated part of our lives and people are turning to their favourite Twitter personalities, Instagram stars and YouTubers for recommendations on purchasing decisions. Gone are the days of celebrity endorsements, where companies would use celebrities to […]
Tag Archives: Social Media
05
Aug
Aug
I am a Facebook fan. I love the platform and the thinking behind their business model. I understand the vision of the founders and believe companies like Facebook are a very important part of today’s and tomorrow’s world – in whatever way you look at it. The world will continue to get interconnected, as we all work […]
08
Mar
Mar
Black House Media’s Research & Intelligence team has presented a research report highlighting the concept of virality, with Nigerian hawker-turned-model Olajumoke Orisaguna as case study. Presenting the story of Olajumoke as a case study, “The Concept Of Virality Report” outlines the DNA of a viral story and using research and data, it explains how she became rapidly […]
05
Mar
Mar
The growth of technology and new media has birthed the rise of instant celebrities all over the world and Nigeria is no exception to this trend. The case of Olajumoke Orisaguna has taken the country by storm seeing as just over two weeks ago she was a bread seller but is, today, a model […]
You must not…in fact, you cannot underestimate the productive and destructive potential of your staff and here’s why. Your employees create your product, market it, promote your company and relate with your customers. Basically, they are the heart and soul of your company and you understand this, which is why you pay them handsomely well […]
Social media is a whole lot of fun, no doubt. However it is also a whole lot of trouble if mishandled. Care does need to be taken especially when the account involved is that of a corporate entity, as social posts have a way of affecting the company’s image, especially when they go viral. Being […]
18
Apr
Apr
I just read a pitch from a 19 year old that entirely lifted my spirit. My day is made already. There are so many brilliant kids out there looking for opportunities. If you have knocked on doors that never opened or had doors slammed on your face you’ll know what it means to have a […]
It’s 6AM in Lagos, Nigeria. I’m sitting at my desk, looking back at the past few years of my life. I haven’t had much sleep, haven’t seen my kids in two days. I’m wearing the same clothes from yesterday. But I’m not complaining. Instead, I’m actually grateful. It’s 6AM on February 27, 2015 – just […]
By Oluwole Leigh I spent some time in Ibadan over the Christmas break and engaged in a discussion with a couple of young people. The focus group was made of people aged between 22 and 25. It was all male and they had all finished from University in the last 2 years. The discussion focused […]