Today, we launch the second edition of Nigeria PR Report put together by our research and intelligence division, in collaboration with independent market research firm, Brentt Consulting. This edition includes topics ranging from annual industry revenue to top skills needed for entry into the PR industry. The report was prepared for the use of […]
Category Archives: PR Tips
08
Mar
Mar
Black House Media’s Research & Intelligence team has presented a research report highlighting the concept of virality, with Nigerian hawker-turned-model Olajumoke Orisaguna as case study. Presenting the story of Olajumoke as a case study, “The Concept Of Virality Report” outlines the DNA of a viral story and using research and data, it explains how she became rapidly […]
05
Mar
Mar
The growth of technology and new media has birthed the rise of instant celebrities all over the world and Nigeria is no exception to this trend. The case of Olajumoke Orisaguna has taken the country by storm seeing as just over two weeks ago she was a bread seller but is, today, a model […]
In the 1989 edition of Introduction to Public Relations, Sam Black, former secretary general of the International Public Relations Association (IPRA), stated: “Public Relations has become generally accepted as an important element of business, government and all aspects of everyday life. Accepted does not necessarily mean understood.” These words still apply today as many who seek […]
BY AYENI ADEKUNLE SAMUEL CEO, BHM GROUP It’s 2015. It’s July 9, and almost 50 workers at BlackHouse Media, a public relations agency in Lagos, Nigeria are out of patience waiting for June salaries. A week earlier, the finance team sent a mail to all staff, explaining the delay and promising payment in one week. It’s […]
The death of Public Relations has been announced. Born to the Nigerian Railway Corporation and UAC in 1948 in Lagos, PR lived for 66 years and moved extensively around Nigeria before passing away following a protracted digital illness which began sometime in the late 2000’s. A memorial service of songs was held in its honour […]
[View the story “The Death of PR in Nigeria – The Story #PRisDead” on Storify]
It’s 2015. It’s July 9, and almost 50 workers at BlackHouse Media, a public relations agency in Lagos, Nigeria are out of patience waiting for June salaries. A week earlier, the finance team sent a mail to all staff, explaining the delay and promising payment in one week. It’s the first time in many years […]
Ayeni Adekunle is the Founder /CEO of Black House Media, a member of BHM Group. Black House media is a full-fledged digital and traditional Public Relations Agency working from Lagos in Nigeria. Mr. Ayeni studied Microbiology from the University of Ibadan and practiced journalism for 15 years before setting up his PR practice about nine […]
It has been 13 fun filled weeks on Nigeria’s most recognisable football platform, Star Football Superfans. There have been penalty shootouts, 4-0 thrashings, bum-wiggling performances, a stunning end-of-season EPL party, boisterous crowds and of course, lots and lots of passionate football fans. Star Lager has taken the concept of fan engagement to another level over […]