Writing press releases is one of the most important jobs a Public Relations pro will have to do regularly. In Nigeria and the world over, most people in PR write more stories than journalists and reporters. Yet, few know the basic rules. Many fail to follow the tenets, to their own peril. According to Yewande […]
Category Archives: PR Tips
CEO of Mediacraft Associates, Mr John Ehiguese has been elected President of the Public Relations Consultants Association of Nigeria (PRCAN) during the annual general meeting held on Friday, November 14, 2014 in Lagos.
20
Oct
Oct
The public relations Industry is facing challenging but interesting times. The era of conversations has given absolute power to the consumer – deservedly so. And only professionals who understand and speak the language can help their organizations, and those they work for, not only break through the clutter, but also benefit from the amazing opportunities […]