A few hours to the 10th edition of Lagos Advertising & Ideas Festival (LAIF) Awards and creatives in the industry are all gearing up for the big night. In preparation for the event, we take a look at the ad men behind the process that determines the winners and who gets to go home with […]
Tag Archives: Advertising
08
Oct
Oct
It’s 2015. It’s July 9, and almost 50 workers at BlackHouse Media, a public relations agency in Lagos, Nigeria are out of patience waiting for June salaries. A week earlier, the finance team sent a mail to all staff, explaining the delay and promising payment in one week. It’s the first time in many years that […]
10
Sep
Sep
Spent Monday evening at the BHM Lounge, in company of some of the brightest minds around, as we gathered to celebrate the founder of X3M Group Steve Babaeko. SB had announced last week that September 1 made it 20 years since he ventured into advertising. As we shared hot amala and orisirisi; with canapés and […]
atg, PR Thoughts
PUBLIC RELATIONS – The MOTHER of ADVERTISING: A Discussion With The Staff of X3M Ideas On February 13, 2015
17
Apr
Apr
The summary of what we are going to talk about is how PR is a more important and instructive practice than Advertising, and how PR has failed in a lot of ways to occupy that throne and use it well. We will also talk about how advertising has become extremely important to companies, corporations and […]
Had a great time speaking with the people of X3M Ideas yesterday. What’s the link between PR and Advertising? How can both professionals collaborate better to build stronger brands and tell greater stories?
14
Feb
Feb
Had a great time speaking with the people of X3M Ideas yesterday. What’s the link between PR and Advertising? How can both professions collaborate better to build stronger brands and tell greater stories? What can we learn from the Black civil rights movement? What can we learn from the plenty stories in the Bible? How […]
X3M Ideas, Nigeria’s fastest growing advertising agency, celebrated its 2nd anniversary on Friday, August 1, 2014. To mark this event, the full service digital agency donated educational aids comprising ICT equipment to two lucky secondary schools in Ikeja, Lagos. The agency’s CEO, Steve Babaeko, disclosed that the company has embarked on this charitable project for […]