Black House Media’s Research & Intelligence team has presented a research report highlighting the concept of virality, with Nigerian hawker-turned-model Olajumoke Orisaguna as case study. Presenting the story of Olajumoke as a case study, “The Concept Of Virality Report” outlines the DNA of a viral story and using research and data, it explains how she became rapidly […]
Tag Archives: PR
05
Mar
Mar
The growth of technology and new media has birthed the rise of instant celebrities all over the world and Nigeria is no exception to this trend. The case of Olajumoke Orisaguna has taken the country by storm seeing as just over two weeks ago she was a bread seller but is, today, a model […]
11
Feb
Feb
Two unrelated incidents conspired to compel me to eventually make this intervention, which I have been planning forever. One was a personal experience a professional colleague shared with me, recently-a story that touches the heart, in a manner of speaking. After a recent event, he lamented, his Managing Director received a Google Alert barely an […]
29
Jan
Jan
Something happened in 2015. A poor 72-year-old, unpopular, retired army-general ran to be president of Nigeria, an oil-rich West African country with population of about 200 million people. His opponent, the incumbent, was a 57-year-old Ph.D. who, three years earlier while he was VP, was so popular and favoured that influential citizens […]
29
Jan
Jan
Text of a speech by Ayeni Adekunle Samuel, Founder/CEO of BHM Group At public presentation of Nigeria PR Report 2015 Friday January 29, 2016. Something happened in 2015. A poor 72-year-old, unpopular, retired army-general ran to be president of Nigeria, an oil-rich West African country with population of about 200 million people. His opponent, the […]
29
Jan
Jan
Global communications and public relations organization BlackHouse Media (BHM) has announced the launch of its pioneering report on the Nigerian PR Industry. The 106-page book is a compendium of quantitative and qualitative research augmented by industry-wide perspective and knowledgeable commentary concerning PR practice in Africa’s largest economy. Nigeria PR Report is a partnership between the group’s research arm – BHM Research […]
29
Jan
Jan
Global media and public relations organization, BlackHouse Media Group has launched the Nigeria PR Report – the country’s first-ever annual report on PR, dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the industry. Ayeni Adekunle, CEO BHM Group, disclosed that the Nigeria PR Report is done in collaboration with independent research unit—BHM Research & Intelligence (BRI), digital […]
12
Oct
Oct
I agree that PR is dead… But death is not always a bad thing. At times it gives us an opportunity to reflect, re-invent… a second chance to do this right. That’s why we invited stakeholders to BHM Group on October 6, 2015 to discuss the life and times of PR. It wasn’t just to mourn the […]
08
Oct
Oct
It’s 2015. It’s July 9, and almost 50 workers at BlackHouse Media, a public relations agency in Lagos, Nigeria are out of patience waiting for June salaries. A week earlier, the finance team sent a mail to all staff, explaining the delay and promising payment in one week. It’s the first time in many years that […]
08
Oct
Oct
Chido Nwakanma was still president of Public Relations Consultants Association of Nigeria when we sat in my office at BlackHouse Media in 2014. BHM, where I’m CEO, was launching Nigeria’s first mobile application in the PR industry and Nwakanma attended with the association’s excos John Ehiguese, Muyiwa Akintunde, and others. As we demonstrated and tested […]