Tag Archives: Digital Media

Digital Media vs Traditional Media, Status Update – Tomide Adeyeye

As a 13-year-old boy who would often race home to catch my favourite TV shows, it’s hard to imagine that there would be a time when I would go for months without sitting in front of a TV.  Alongside my obsession with TV sitcoms was my love for listening to the late Dan Foster on […]

Digital PR to the Rescue

By Raheem Akingbolu (ThisDay Newspaper)   Like other aspects of marketing communications, the goal post for effective public relations practice has been shifted from traditional to a blend of traditional and digital. A survey of the industry shows that most companies now rely more on agencies with the understanding of the new trend for their […]

Digital Media: The Undisputable Future of Public Relations (VIDEO)

I was on the beautiful island of Mauritius from May 27th to 31st for the 26th All Africa Public Relations Conference #APRAMauritius2014. I was opportuned to present to fellow professionals from Africa and the world over on the future of our profession and what lies ahead for communication professionals. The presentation focused on the role […]