In the last five years, the rise of influencer marketing has been astronomical. Social media has become a more integrated part of our lives and people are turning to their favourite Twitter personalities, Instagram stars and YouTubers for recommendations on purchasing decisions. Gone are the days of celebrity endorsements, where companies would use celebrities to […]
Category Archives: Future
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A cursory look at the mode and manner of communications during the recently concluded 45th United States presidential election will show that a lot has changed with Government communications as we know it. Following the attack on the United States Capitol on January 6, 2021, by the past President’s supporters and the subsequent ban of […]
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Twelve years ago, the first block of Bitcoin was mined. Built on a technology called blockchain, that uses a peer-to-peer network to make transactions without having to go through a third-party like the Central bank. In its initial release in January 2009, the worth of Bitcoin was $0. Today, Bitcoin has become the strongest cryptocurrency […]
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One of the effects of a global health crisis such as the COVID-19 pandemic is its lasting impact on culture. No sector, field, area or practice of mankind, is spared; not even our occupations. It goes without saying that the field of corporate law and its practitioners, will experience the long-term impact The rise of […]
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In 2025, doing good will no longer constitute a microcosm of activities that businesses engage in as part of the mandatory contribution of a percentage of their annual revenue, instead being good will form a fibre of every business decision and activity. The rise in ethical consumption (consumers) will see a growth in carbon footprint […]
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As a 13-year-old boy who would often race home to catch my favourite TV shows, it’s hard to imagine that there would be a time when I would go for months without sitting in front of a TV. Alongside my obsession with TV sitcoms was my love for listening to the late Dan Foster on […]
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COVID-19 has altered our lives. Battling the pandemic is sinking holes in national economies, as the outflow of capital is causing rising fiscal deficits. By June 2020, the International Monetary Fund (IMF) received applications for emergency funding from over 100 countries. Some may call that dire. And things will not return to the ‘normal’ we […]
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The COVID-19 pandemic hit the world like a curse in November 2019. Everyone faced the potential health and economic implications. But few anticipated the drastic impact on the environment. Restricted mobility and reduced production levels proved to be blessings for the climate and environmental sustainability. Does this mean that we are saved from long-term effects […]
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Over 82 million people live on less than $1 per day. Yet, Nigeria is expected to become the world’s second-most populous country in the world, by the end of the century. We are a struggling country where it matters. Which means that ‘luxuries’ like access to electricity is out of the question for over 40 […]
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It’s usually difficult to discuss ‘consumers’ in generic terms. Because the psychology shifts as you move from one sector to another; from one demographic and psychographic to the other. To undertake a one-size-fits-all journey is to, in Nigerian pop culture parlance, sleep on a bicycle. But there are exceptions, as demonstrated by the events of […]