Now employing 18,000 people, Biodun Shobanjo couldn’t get N10m loan 28 years ago

‘Baba Niyen’ ‘That’s the godfather’ Yomi Badejo-Okusanya couldn’t stop gushing after seeing a portrait of Biodun Shobanjo while descending the stairs at BHM last week. Shobanjo, Nigerian advertising legend and chairman of Troyka Holdings is one of the many great men our bandits are mandated to study and emulate. As a reminder, we have their […]

PR Is Dead

It’s 2015. It’s July 9, and almost 50 workers at BlackHouse Media, a public relations agency in Lagos, Nigeria are out of patience waiting for June salaries. A week earlier, the finance team sent a mail to all staff, explaining the delay and promising payment in one week. It’s the first time in many years that […]

Inside Nigeria’s PR Industry of Brown Envelopes, Press Releases and Quacks

Honoraria. Flava. Keske. T-fare. Brown Envelope. These are just some of the code names by which cash exchange for editorial coverage is known in Nigeria. In a country where there are over 50 newspapers and magazines on the newsstands, hundreds of radio and TV stations, and an ocean of blogs and websites, it is no […]

War Against Public Relations

PRCAN

Chido Nwakanma was still president of Public Relations Consultants Association of Nigeria when we sat in my office at BlackHouse Media in 2014. BHM, where I’m CEO, was launching Nigeria’s first mobile application in the PR industry and Nwakanma attended with the association’s excos John Ehiguese, Muyiwa Akintunde, and others. As we demonstrated and tested […]

Perception And Reception Of Public Relations Versus Advertising In Nigeria

A 2015 research compilation by the Media & Intelligence Unit of BHM The Difference Between Public Relations and Advertising Advertising is defined as having: a verbal and or visual message; a sponsor who is identified; delivery through one or more media, and payment by the sponsor to the media. Public Relations, on the other hand, […]

The Future Of PR: How Social Media Is Disrupting An Industry And What Practitioners Must Do Now

BY OYINDAMOLA BAMGBOLA [email protected] Power has shifted from the hands of media companies and PR professionals to that of the consumer In 2014, BlackHouse Media recorded over a billion social media impressions from different campaigns. In the same year, the company introduced Nigeria’s first mobile application for the media and public relations industry. Figures and […]

Inside Nigeria’s PR Industry Of Brown Envelopes, Press Releases And Quacks

BY AYENI ADEKUNLE SAMUEL CEO, BHM GROUP Honoraria. Flava. Keske. T-fare. Brown Envelope. These are just some of the code names by which cash exchange for editorial coverage is known in Nigeria. In a country where there are over 50 newspapers and magazines on the newsstands, hundreds of radio and TV stations, and an ocean […]