The First AfricaBeta Event: An In-depth Exposition Of The Business Potential Of Messaging And Chat Apps In Africa

More than 250 attendees participated in the first event, powered by WeChat The first AfricaBeta event where technology experts and startups discussed the ideas shaping the future of mobile in Africa held on the 3rd of October. It was organized by TechCabal and powered by WeChat. The invite-only event was tagged Chat 3.0, and there, […]

Perception and Reception of Public Relations Versus Advertising in Nigeria

A 2015 research by BHM Media & Intelligence Unit The Difference Between Public Relations and Advertising Public Relations, on the one hand, helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization (or brand) and its publics. It involves the management of problems or issues; helps management to keep informed […]

Africa’s Fastest Growing Tech Company Unveils New Corporate Identity…Repositions For Continental Dominance

Interswitch, a leading digital payments and commerce provider focused on Africa has announced the launch of its new brand identity. The refreshed corporate identity was officially announced at an unveil event in Lagos on Tuesday, 22 September 2015. Giving an insight into the need for a new logo and brand position, CEO Interswitch, Mitchell Elegbe had this […]

TechCabal Unveils WeChat Ideathon Committee

TechCabal, Nigeria’s largest tech online publication and host of Africabeta is revealing the committee that will preside over the WeChat Ideathon in the run up to the event.   The WeChat Ideathon is a parallel event within the Africabeta conference that will demonstrate outstanding technology and internet business propositions that are designed to take advantage […]

#SwitchOn – Switch The Way You See Transactions…Transactions Yesterday, Today And Tomorrow

Relationships and all manners of interactive exchanges between people form the soul of every society. The higher the rate of relationships and productive exchanges, the more prosperous a society becomes economically and culturally. When people say that ‘Africa is rising’, they don’t merely mean that GDP figures are growing or infrastructure is being built or per capita incomes are rising. What they mean is that […]

#SwitchOn – Switch The Way You Do Business…Moving House In 1992 Versus Moving House In 2015

23 years ago, my mum was actively involved in the construction of our current family home in Lagos, Nigeria. She was everywhere with sizeable cash sums – Bar Beach to haggle with sand tippers, Amu market for tiles and other building supplies, Coker for electrical supplies, Owode-Onirin for metalwork, Mile 2 for furniture, and just about anywhere else in Lagos where she could get what appears a decent bargain. Pregnant with […]

#SwitchOn – Switch The Way You Pay Bills…Let’s See How Far We’ve Come

Do you remember the early 90s? If you are over the age of 30, then you probably do. Third Mainland Bridge was always free. Abuja was still a sleepy, civil servants’ city. Everyone’s must-have gadget was the Sony Walkman and the car that turned heads on the street was the Peugeot 505 ST. The only way to pay […]