A 2015 research compilation by the Media & Intelligence Unit of BHM The Difference Between Public Relations and Advertising Advertising is defined as having: a verbal and or visual message; a sponsor who is identified; delivery through one or more media, and payment by the sponsor to the media. Public Relations, on the other hand, […]
BY AYENI ADEKUNLE SAMUEL CEO, BHM GROUP It’s 2015. It’s July 9, and almost 50 workers at BlackHouse Media, a public relations agency in Lagos, Nigeria are out of patience waiting for June salaries. A week earlier, the finance team sent a mail to all staff, explaining the delay and promising payment in one week. It’s […]
BY OYINDAMOLA BAMGBOLA [email protected] Power has shifted from the hands of media companies and PR professionals to that of the consumer In 2014, BlackHouse Media recorded over a billion social media impressions from different campaigns. In the same year, the company introduced Nigeria’s first mobile application for the media and public relations industry. Figures and […]
BY AYENI ADEKUNLE SAMUEL CEO, BHM GROUP Honoraria. Flava. Keske. T-fare. Brown Envelope. These are just some of the code names by which cash exchange for editorial coverage is known in Nigeria. In a country where there are over 50 newspapers and magazines on the newsstands, hundreds of radio and TV stations, and an ocean […]
It is the story of a growing industry in a young and rapidly expanding African economy. The story has all the ingredients of a classic thriller. There are wizened old heads with decades of experience and a new wave of sharp, savvy Young Turks collaborating with them to drive their craft into the future. There […]
The death of Public Relations has been announced. Born to the Nigerian Railway Corporation and UAC in 1948 in Lagos, PR lived for 66 years and moved extensively around Nigeria before passing away following a protracted digital illness which began sometime in the late 2000’s. A memorial service of songs was held in its honour […]
Chido Nwakamah was still president of Public Relations Consultants Association of Nigeria (PRCAN) when we sat in my office at BlackHouse Media in 2014. BHM, where I am CEO, was launching Nigeria’s first mobile application in the PR industry and Nwakanma attended with the association’s excos John Ehiguese, Muyiwa Akintunde, and others. As we […]
[View the story “The Death of PR in Nigeria – The Story #PRisDead” on Storify]
More than 250 attendees participated in the first event, powered by WeChat The first AfricaBeta event where technology experts and startups discussed the ideas shaping the future of mobile in Africa held on the 3rd of October. It was organized by TechCabal and powered by WeChat. The invite-only event was tagged Chat 3.0, and there, […]
A 2015 research by BHM Media & Intelligence Unit The Difference Between Public Relations and Advertising Public Relations, on the one hand, helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization (or brand) and its publics. It involves the management of problems or issues; helps management to keep informed […]