Automobile manufacturing company BMW has been announced the most reputable company in the world for 2015.
Surprised? Don’t be.
The announcement was made by the Reputation Institute which you have probably never heard of before, but they have been around for over 15 years and they make their judgements about which company has the best reputation based on a host of markers including innovation, citizenship and governance.
BMW according to them, emerged tops after the results of a study involving 61,000 people from 15 different countries across five continents including Russia, South Korea, Spain the U.K, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico and the US, were compiled.
But how did BMW do it?
Bill McAndrews, Vice President, Head of BMW Group Corporate Communications says,
“The BMW Group as a whole is an innovation driver. That’s the basis for everything we do. What’s also essential is to communicate to various stakeholders what our company is doing as a good corporate citizen. Our job as communicators is also to create platforms or channels which promote contact not only with our products, but also with experts within the company. In short, business is people. And even though the Internet and social media are great tools, face-to-face interaction is an integral component in maintaining a strong corporate reputation”.
According to Reputation Institute, the success of BMW can be credited to how the company does its business, particularly how it positions its dealers and especially its approach toward its business-to-customer relationships,
Now, that is something to note for brand and reputation managers.
Ninety-nine other companies made the list including Google, Daimler, Rolex, LEGO Group, Walt Disney, Cannon, Apple and Sony Intel.