Good Girl, Bad Girl, But You Know The Girl

By May 7, 2015PR Tips

Troublemaker. Realist. Good Girl Gone Bad. These are some of the thoughts that are likely to come to mind at the mention of US pop sensation, Robyn Rihanna Fenty.

But guess what, the 27-year-old singer doesn’t seem bothered.

She says it as it is, posts nude photos online, dates older men and even promotes smoking pot in some online posts and photos. She has this ‘bad girl’ thing mastered down to a ‘t’ and as it happens, it is actually paying off big time.

In December last year, she was announced as creative director for the popular multinational sportswear company, PUMA. This was due to her strong influence in setting trends in fashion and music.

Riri has now become the global ambassador for women’s training and the creative director for PUMA Women and will work directly with the production team to design PUMA silhouettes for the contemporary woman.

Here is the icing on the cake, she also gets to have her own special PUMA range (something for the Riri Addicts). Her first ad with the line was revealed a few days ago and shows the Bahan beauty in a combination of PUMA gear, including the recently released PUMA XT trainers.


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