Y’ello Digital Financial Services (YDFS), a subsidiary of MTN Nigeria, has announced its partnership with gaming operators, Betway and BetPawa through its flagship mobile money transfer service, MoMo Agent. The strategic partnership will enable customers to cash their winnings and fund wallets conveniently at any MoMo Agent outlet nationwide. “Partnerships are the fuel for […]
The Tech Relevant Teacher Project, sponsored by The Coca-Cola Foundation and implemented by the Bunmi Adedayo Foundation, organised its Grant Award Ceremony which was held on Monday, May 3rd in Lagos, Nigeria. The award ceremony witnessed the provision of 30 schools with computer hardware and software accessories to support their learning, content production and digitisation. […]
Coca-Cola Nigeria Limited in partnership with Whitefield Foundation has empowered over 20,000 individuals with business skills across the 36 states of Nigeria through the Special Intervention Program (SIP). Following the completion of the program this month, a closing ceremony was held on Monday, May 3rd. The Special Intervention Program (SIP) is an innovative empowerment initiative […]
In a bid to maintain its momentum with the ‘Never Watching Alone’ campaign, the world’s most international beer, Heineken, has announced the ‘Heineken UEFA Champions League Challenge’ hosted by celebrities, Nancy Isime, Uti Nwachukwu, and VJ Adams. The recently announced social media challenge joins the line-up of numerous engagement activities anchored by the brand – […]
In 2020, only two of the 20 Big Brother Lockdown housemates did not outrightly announce a brand ambassador deal within four months of the finale of the show! Those two still had brands and companies knocking on their doors for one-time spots. The pivotal question is whether these deals deliver the expected ROI? Does the […]
What Is High-performance Editorial Content? High-performance editorial content is editorial content poised to effect a sway in opinions and sentiment of the general populace – opinion editorials, feature pieces, hard-hitting interviews, analysis, etc. Why Does It Work? A study published in the 2018 Quarterly Journal of Political Science, provided evidence that op-ed columns are an […]
Public Relations and Communications Association (PRCA), the world’s largest community of Public Relations Professionals has profiled three promising Nigerian businesses as part of its small business heroes campaign launched in April 2021. The businesses which cut across fashion, technology, new media and law include 618 Bees, a legal tech company, Gbemisoke shoes, a women’s shoe […]
The MTN Foundation is partnering with the Duke of Shomolu Productions to bring the historical play, Ibiom: When Doves Fly to the Ibom Hall in Uyo, Akwa Ibom State on April 30 and May 1, 2021. This is in line with its consistent drive to bolster the efforts of stakeholders in the theatre industry with […]
Meet the Beneficiaries of MTN’s Accelerator Programme, Y’ello 200. In the past five years, Small and Medium Enterprises (SMEs) in Nigeria, have contributed an estimated 48% to the National GDP. In addition, SMEs account for 96% of the total number of businesses and employ 84% of the local workforce in Nigeria (NBS 2017). For this […]
The Heineken premium lager has continued to display its unwavering support for the fashion scene in Nigeria. In partnership with Lagos Fashion Week, the coolest afterparty was held to herald the Woven Threads II. In alignment with sustainable fashion focused on re-rocking, reusing, and recycling, Heineken had the whole venue decorated with recyclable items. […]








