A colleague at work always insists we include thought leadership in every PR plan we develop for the simple reason that clients love it. “There are a few things that make clients happier than seeing their faces in newspapers,” he’d say. It has become a buzzword of sorts in the PR world and you’ve probably […]
12
May
May
A newsletter is a well-known powerful communication tool. If used right, it can support a healthy communication flow between relevant parties. Today, businesses and organisations all over the world are constantly taking advantage of the benefits of newsletters to keep stakeholders informed. There are a plethora of tools for creating newsletters but one of the […]
12
May
May
The future is here. And there is no better place that this resonates than in communications. Gone are the days of running tactical campaigns off the cuff, or without integrating all resources within the company’s purview. Yes, there is creativity in spontaneity, but as with all things, it is more impactful when thorough planning is […]
12
May
May
Before an issue becomes a crisis, there’s an opportunity to prove how proactive your team is to not only manage the issue, but mitigate and eventually extinguish it. The true magic however comes in being one step ahead – possessing the ability to foresee an issue and proactively plan ahead or have a template prepared […]
12
May
May
We are all for measuring what matters and we believe that these metrics of measurement should be ranked – some may fall into the ‘good to have’ category while others should be taken seriously. Vanity metrics are those statistics that are good for optics but bad for decision making. Examples of vanity metrics include impressions, […]
News
BHM Group’s Lead Consultants And Advisers Proffer Communications Solutions For The African Business Landscape In 2021 And Beyond
12
May
May
As the world tentatively eases from the general lockdown, businesses and brands are slowly opening up their awnings trying to navigate through the mist that 2021 offers. 2020 came with a storm of uncertainties leaving unprepared brands and businesses little time to grapple with positioning themselves to their consumers. 2020 has changed the world, perhaps […]
News
BHM Founder, Ayeni Adekunle Joins Heineken’s Obabiyi Fagade and Coca-Cola’s Gbolahan Sanni For The Future Of Marketing Conference
11
May
May
Executives from BlackHouse Media (BHM), The Coca-Cola Company, and The Heineken Company are among those lined up to discuss marketing trends, challenges, insights, and solutions at the Creative Marketing Council mid-May. Founder and CEO, BlackHouse Media (BHM), Ayeni Adekunle, will on May 18, 2021 join Pamela Brown, CMO, Vodafone Smart Tech, Obabiyi Fagade, Global Marketing […]
News
Darey Drops Elegant Visual for “Show Me Love,” A Track From His Way Home EP Featuring Teni Makanaki.
07
May
May
Darey, successful multi-platinum ‘Afro & B’ artist, drops the elegant visual for “Show me Love”, a collaboration with talented singer, Teni The Entertainer from his 7-track EP “Way Home” released in October 2020. Showcasing artistic expressions, fashion, creative skills and a sleek approach packed with warm rhythm, “Show me Love” visuals bring to life […]
Mercy Corps’ ‘Building Resilience in Complex Crisis (BRICC)’ programme funded by the European Union, has signed a new partnership with Y’ello Digital Financial Services (owners of the MoMo Agent Network), a subsidiary of MTN Nigeria, to efficiently deliver automated cash transfers and provide an avenue for programme participants with or without bank accounts to […]
07
May
May
Solad Power Group has connected its 10,000th small business to affordable and reliable power across its portfolio of mini-grids in Nigeria, marking a significant milestone in the company’s growth and development. Solad is a participant in Nigeria’s Rural Electrification Agency (REA) Mini Grid component under the Nigeria Electrification Project (NEP). The company is a core […]