Author Archives: Samuel Ipinyomi

BBNaija Shine Ya Eye Edition Kicks Off With 11 Housemates Unveiled

                     BBNaija Shine Ya Eye Edition Kicks Off With 11 Housemates Unveiled   The sixth season of Big Brother Naija tagged Shine Ya Eye, premiered Saturday night with 11 male housemates unveiled by show’s host Ebuka Obi-Uchendu. The first set of housemates – Boma, Saga, Yousef, Pere, Whitemoney, Niyi, Yerins, Jaypaul, Emmanuel Sammie and […]

The Next Big Thing by Samuel Ipinyomi

“The next big thing”. What does that even mean, you might ask. Let me explain. Ever since humans first landed on planet earth (depending on which theory you believe), we’ve always looked to the next thing after achieving a set goal. What’s next? That’s usually the same question after every milestone? It was true 2000 […]

Technology and Modern Marketing by Samuel Ipinyomi

The year 2020 came with significant changes for the marketing industry, putting to test all we knew as modus operandi. Although marketing has long been a progressive and dynamic profession, the level of change that it witnessed in 2020 was enormous. Some may even argue that it was ‘unprecedented’. The pandemic obviously played a pivotal […]

Digital Learning for Nigeria’s Youth gets Another Lift.

MTN Foundation donates E-library to Obafemi Awolowo University, …institutes a 3-year scholarship for eight lucky students.   As part of its continued investment in youth development, education and empowerment, MTN Foundation at a virtual event today, handed over an e-library to Obafemi Awolowo University, Ile-Ife, Osun State. The e-library is named after the philanthropist and […]

HelpNow is Gaining Citizens’ Trust With Transparency and Accountability in COVID-19 Donations

  Softcom, a company dedicated to connecting people and businesses through meaningful innovation, recently launched HelpNow, a crowdfunding initiative to support Lagosians who have been adversely affected by the pandemic.   The effects of the COVID-19 pandemic have cascaded the health sector to now display severe socio-economic implications, exposing cracks in the Nigerian system.   […]

Softcom, MTN, Others, Partner with LASG To Develop Crowdfunding Initiative for COVID-19 Palliatives Distribution

Telecoms company, MTN Nigeria Plc has partnered with Lagos State Government and Softcom; a tech company dedicated to connecting people and business through meaningful innovation to launch a new initiative – HelpNow, to support Lagos residents in need due to the impact of the COVID-19 pandemic via a platform set up to pair donors with […]

COVID-19: MTN Turns it Up for Business owners in Lagos

MTN Nigeria has empowered business owners in Lagos with equipment worth millions of Naira. This gesture is part of the company’s effort to improve lives for Nigerians through the MTN “Turn It Up” Youth Entrepreneurship Development Programme (YEDP) and cushion the effect of COVID-19. The company had earlier launched ‘Turn It Up’, a thematic campaign […]