Recently, Music channel MTV Base underlined its position as the number one music and youth channel in Nigeria by winning ”Coolest TV Music Channel” at the inaugural awards, held on 26 July at the Eko Hotel, Victoria Island, Lagos.
The newly introduced Generation Next Survey is the largest youth brand-preference study conducted in Nigeria by Business Day, exploring the tastes and preferences of young Nigerians. Results of the poll were unveiled on Friday 26 July in Lagos, and will be published in Business Day on Monday 5 August 2013.
Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa, commented, “Since the launch of MTV Base, we have worked to position the channel as the definitive destination for music and lifestyle programming that entertains and empowers youth and young adults. This award is a testament to all the great work that our whole team has put into growing our Nigerian business.”
Launched across Africa in 2005, music and youth channel MTV Base is available nationwide across Nigeria on DStv (Channel 322), AIT, STV and NTA. Combining international and Nigerian music with music specials, awards show, reality series, drama and more, MTV Base has become the source of stylish and relevant content for Nigerian youth, the most important promotional platform for Nigerian artists and music, and a key destination for brands targeting the youth demographic.