Category Archives: News

X3M Ideas Emerges as Biggest Winner at Pitcher Awards 2023, Winning 18 Awards Including Three Grand Prix

Team X3M at the Pitcher Awards

X3M Ideas, a creative advertising powerhouse, has emerged as the biggest winner at the Pitcher Awards 2023. With an impressive 19 of its 21 entries shortlisted, the agency won a total of 18 awards, including three Grand Prix and five Gold awards. The award ceremony, which took place on May 20th at the Muson Centre […]

Lere Awokoya to Drive Growth and Customer Engagement as Jumia Nigeria’s Chief Marketing Officer

Lere Awokoya, CMO Jumia Nigeria

Lere Awokoya, an experienced marketing expert, has been promoted to the position of Chief Marketing Officer at Jumia. Previously, Lere served as Head of Brand for the leading e-commerce platform, where he was responsible for the company’s brand strategy and execution.   In his new role, Lere will oversee all marketing activities across Jumia’s portfolio […]

MTN and Pan-Atlantic University Announce Second Edition of Media Innovation Programme

MTN Nigeria Communications Plc and Pan-Atlantic University have announced a call for applications for the Media Innovation Programme (MIP). This is the second edition of the programme, launched in 2022, to support media practitioners and promote understanding of the rapidly changing media landscape. The six-month, fully funded certificate fellowship includes a study visit to the […]

One in Three Nigerian women report positive career outcomes from online learning – IFC

Increasing women’s access to online learning has the potential to improve their economic prospects and open up new career paths, according to a report from International Finance Corporation (IFC). The study found that one in three Nigerian women surveyed reported positive career or business outcomes after taking online courses, including finding a new job, setting […]

Gbemi Olateru-Olagbegi Joins Wakanow As Group VP, Marketing

Revered media personality and Co-Founder and Executive Producer for one of Africa’s most promising media and entertainment startups, TNC Africa, Gbemi Olateru-Olagbegi has just announced her new role as the new Group Vice President, Marketing of Africa’s leading travel tech company, Wakanow.   In December 2021, Gbemi quit her radio job after spending 13 years […]

X3M Ideas Celebrates 10th Year of Support For Lagos Public Schools

On the heels of its 10th-anniversary celebration, Nigerian international creative agency, X3M Ideas has demonstrated its commitment to the reading culture among youths with the establishment of a reading hub for the students of Ilupeju Secondary School, Lagos, Nigeria.   Launched on January 26, 2023, the reading hub is yet another community-centred CSR initiative by […]

X3M Ideas Sets Record With New All-Staff Music Album, The Xperiment

X3M Ideas, a leading full-service marketing communications agency, has launched an album titled ‘The Xperiment.’ The album, produced by music connoisseur and CEO, X3M Ideas, Steve Babaeko was released on Friday January 27, 2023.   A project to celebrate the company’s 10th year in business, the music album was created by staff of X3M Ideas […]

Heineken Collaborates with Afrozones For First-Ever Pre-Grammy Party In Nigeria

Ahead of the 65th Grammy Award scheduled to hold on February 5, 2023, in Los Angeles, Nigerian Breweries’ Heineken beer brand collaborated with Afrozones to host the Nigerian leg of a series of pre-Grammy parties.  The event which honours Grammy-nominated Nigerian rapper, Tobe Nwigwe as a homecoming party, will serve as a precursor to the […]

Romance, Secrets, A Meddlesome Mother Plus Lots Of Laughs; A Familiar Christmas Is Now Streaming On Showmax

It’s officially Christmas week! It also just happens to be everyone’s favourite time of the year, and expectedly, a lot of us have mentally shut down, zoned out of work and into the festive mood. In the spirit of festive – and honestly because we know you most probably would use a movie recommendation or […]

Create the Right Enabling Environment At The Macro Level – Honeywell’s CIO

Mr Otu Hughes, the Chief Investment Officer at Honeywell Group Limited (HGL), has called on the Federal Government to give the private sector clarity on forex. Speaking to Nairametrics on the sideline of the 28th Nigerian Economic Summit currently held in Abuja, Hughes argued that Nigeria’s multiple exchange rate regime is problematic for investors. According to […]