2020 was the year everything changed. Pre-coronavirus, the world was relatively predictable, there was a playbook that worked and brands knew where they fit. Now we live in “unprecedented times”, the upheavals of the COVID-19 pandemic has sped up the adoption of technologies in marketing. These changes will be around for a long time. Technology […]
Category Archives: Future
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“The next big thing”. What does that even mean, you might ask. Let me explain. Ever since humans first landed on planet earth (depending on which theory you believe), we’ve always looked to the next thing after achieving a set goal. What’s next? That’s usually the same question after every milestone? It was true 2000 […]
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Certain digital products have come under scrutiny for a perceived failure to treat privacy issues with the importance it deserves. As a result, users are becoming more cautious about the way they use certain features, which has significantly dampened user experiences. Like dominoes, these issues will give rise to further situations that will require swift […]
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Back in the 14,000 BC, when ancient cartographers (map makers) set out to symbolically represent the world on tablets and in caves, the ultimate objective for them was to explain their world as they knew it. Even then, with less sophisticated gadgets that could lend a third perspective to the conclusions they came to, there […]
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The year 2020 came with significant changes for the marketing industry, putting to test all we knew as modus operandi. Although marketing has long been a progressive and dynamic profession, the level of change that it witnessed in 2020 was enormous. Some may even argue that it was ‘unprecedented’. The pandemic obviously played a pivotal […]
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If you had asked me a few months ago if cinemas/movie theatres still stood a chance in this age of streaming, my answer would have been a solid no. But I won’t be so dissident if you asked me the same question today. Just last month, in Nigeria, home of Nollywood, Funke Akindele’s Omo Ghetto: […]
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Marketing communication agencies have always been at the mercy of their clients’ budget. In recent years, big-spending-brands have begun to adopt the ‘in-sourcing’ approach, where they set up in-house teams to handle needs for which agencies were previously hired. This trend has been reported much over the past five years. In 2018, the Association of […]
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Dubbed as the fastest growing economy in the world Africa has been in the spotlight for quite some time now. As various sectors of the economy seek to get back to normalcy, navigating the economic climate will require some wisdom. The small picture Getting a good enough grasp of the big picture is essential, but […]
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Until very recently, brands aligning with politically-charged movements was considered suicide. A select few businesses were able to cross the line, because they were either too ‘small’ to matter to the powers that be, or too big to be tackled. They were the exceptions. However, things have obviously changed. We have and are still experiencing […]
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The Lagos ‘street’ landscape is a cacophony of different sensory stimuli that has morphed into its own cultural identity, and is now being transported through music, fashion and art, across the world. As loud as Lagos is though, you only appreciate the beauty behind the madness when you take the time to pay attention to […]