Following a successful series of seasons since it’s Nigerian premiere in 2013 which featured former child star, Sharon Ezeamaka, Timini Egbuson and more, MTV Shuga is set to return to Nigeria for its fourth season.
Thousands of young talent filled the grounds of the audition venue – Classique Events Centre Oregun, Ikeja – on Thursday, 4 April, for a shot at making the series, which airs from September 2019.
“I left my job as an engineer to make it to this audition because acting is my passion, and I made a promise to myself that I’ll keep knocking on the door of fame till it opens for me,” said Adesewa who traveled six hours from Edo State to get a chance at the auditions. ”
By the time the casting doors opened at Classique, Adesewa and many like her who travelled from within and outside Lagos State had formed queues that stretched for nearly two kilometres.
Their eccentric fashion choices, catchy hair statements and colorful costumes were complemented and nervous chatter, while some hopefuls rehearsed their monologue, and all made small talk, as they waited to impress the panel of judges which included Nigerian Television & Film Director, Tope Oshin, Head Writer, MTV Shuga Nigeria, Kemi Adesoye, Nigerian TV Producer & Filmmaker Tolulope Ajayi and Senior Producer, MTV Staying Alive Foundation, Wyn Baptiste.
On hand to give encouragement to the auditionees were people who were in their shoes not too long ago – Shuga stars and MTV talents such as Timini Egbuson, Jemima Osunde, Bukola Oladipupo, VJs Ehiz, Sammy Walsh and Nenny B and more, who turned up to lend their support.
Speaking on the massive turnout, the Executive Director of the MTV Staying Alive Foundation and Senior Vice President of Social Responsibility for Viacom International Media Networks (VIMN), Georgia Arnold said: “We had a great turnout at the auditions and we couldn’t be happier.”
“The audience always drive us to do more. We are now more inspired to produce more exciting content for MTV Shuga lovers this year and further convey the MTV Shuga messaging”
For Oscar Madueke, who had high hopes for a call-back after the audition, “getting picked would change everything.”
Another enthusiastic audition hopeful, Promise Okpala said: “It’s awesome…really awesome. I have followed all the six auditions of MTV Shuga and coming for the auditions has always been on my bucket list. So when I found out they were having it here, I was like this is the chance to become the next big thing!”
Audition hopefuls who prove successful would have the golden opportunity to star with returning cast members of MTV Shuga, and launch a high profile career on the back of the series which has launched several stars, including Academy Award winner Lupita Nyong’o.
MTV Shuga Naija is a multi-sectorial partnership involving the MTV Staying Alive Foundation and is supported by MTV Base Africa, the Bill & Melinda Gates Foundation, and the United Nations Population Fund (UNFPA). This year’s MTV Shuga Naija TV and radio campaign welcomes award-winning director Tope Oshin as producer; known for setting the pace for female directors in the Nigerian movie industry, she has earned accolades for her amazing portfolio, featuring movies including, ‘Fifty,’ ‘Wedding Party 2’ and most recently, ‘Up North.’
About MTV Shuga
Pioneered in Nairobi, Kenya in 2009, MTV Shuga is a long-running drama series and multimedia campaign that follows the lives of young people on the African continent. Aired on Viacom international channels around the world, the content is also offered rights-free to 3rd party broadcasters and content platforms, and used as a teaching aid by educators, healthcare workers and grassroots HIV/AIDS organisations around the world.
Over five seasons, the drama has crossed the continent from Kenya to Nigeria and onto South Africa and touched on numerous plotlines relating to HIV and safe sex including HIV testing, stigma, living with HIV, mother to child transmission, transactional sex, gender-based violence, and condom use.
To view full episodes of MTV Shuga, please visit www.mtvshuga.com