Nigeria’s foremost beer brand Star, has made a ground-breaking announcement at the Grand ball room of Eko Hotel & Suites, Lagos – the unveil of a new platform called Star Music The Fusion which aims to bring together a synergy between Music and Football in Nigeria.
The iconic platform was born out of Star Lager Beer recognizing and celebrating the intensely passionate fan base which football enjoys in Nigeria and also its uniqueness of bringing together avid music fans and Nigerian music artistes.
Speaking at the press conference, Marketing Director, Nigerian Breweries, Franco Maria-Maggi described the platform as an unprecedented one, which gives Star “an avenue to give the ultimate football and music experience to consumers so they truly understand what we stand for and seek to achieve with our European club partnerships.”
Star Music The Fusion is the first event to combine music and football on a large-scale platform and it is an off shoot of Star’s popular football and music platforms, Star Super fans and Star Music the Trek which are aimed at celebrating consumers.
Speaking further on the platform, Portfolio Manager, National Premium, Nigerian Breweries Plc. Tokunbo Adodo, said:
“Since the brand’s existence, Star Lager Beer has paid attention to the needs of its consumers. This has berthed its iconic partnerships with music and football. The new platform can only bring millions of excited music and football fans closer as Star also promises the experience of a lifetime.”
Star Music The Fusion will entail a series of activations, which will take place in 3 major cities in Nigeria and will see a mix of football and music legends give consumers a chance to win the ultimate prize of seeing a live match at one of Star’s partner European club stadium.
Star Music TheFusion is a fulfillment of Star’s promise to create a better football and music experience for fans nationwide. Consumers will also benefit from the various promotional activities Star will embark on to reward supporters.
Since the first STAR lager beer bottle rolled out of the bottling lines in Lagos brewery in 1949 the brand has been a market leader and was listed by the African Business magazine in its 100 Most Admired African Brands in 2015. Star has put its expansive platform to good use in promoting football, music and youth lifestyle via projects like STAR Trek, STAR Quest and STAR Mega Jam, the Star brand has also consistently supported football initiatives and platforms, such as Star Super fans, its highly impactful 2014 world cup campaign ‘Shine On Nigeria’.