Star Lager Beer on Tuesday, 28th of March, 2017 announced its new football and music platform, Star Music The Fusion at the Grand Ballroom of Eko Hotel and Suites in VI.
The platform seeks to bring together the brand’s foremost pillars, music and football, will see music artistes, football legends and DJs compete in teams named after the brand’s partnered clubs; Manchester City, Real Madrid, PSG, Juventus, Barcelona and Arsenal.
The novel platform was born out of Star Lager Beer recognizing and celebrating the intensely passionate fan base which football enjoys in Nigeria and also its uniqueness of bringing together avid music fans and Nigerian music artistes.
Star Music The Fusion comes in close to the Barcelona partnership announcement and the NPFL match activations solidifying the brand’s promise to connect with music and football fans across Nigeria.
Star Music The Fusion is the first event to combine music and football on a large-scale platform and it is an off shoot of Star’s popular football and music platforms, Star Super fans and Star Music the Trek which are aimed at celebrating consumers.
Star Music The Fusion is a fulfilment of Star’s promise to create a better football and music experience for fans nationwide. Consumers will also benefit from the various promotional activities Star will embark on to reward supporters.