Premium beer brand, Life Lager Beer, has commended the Nigerian Super Eagles for a stellar and courageous outing at the just concluded 2023 Africa Cup of Nations (AFCON). The official sponsor of the national team lauds the players for their exceptional dedication and sportsmanship, demonstrating sheer resilience throughout the tournament to make the nation proud.
The Super Eagles emerged the second-best team in the tournament following a disappointing 1-2 loss in the final against host nation Côte d’Ivoire on Sunday. After a near-flawless performance through the group stages to the final, the Eagles braved the biggest odds to face the Ivoriens at the 57,094-capacity Stade Alassane Ouattara.
Captain William Troost-Ekong’s brilliant header from a corner kick in the 38th minute shot the Eagles ahead at halftime, sending over 200 million Nigerians into wild excitement and jubilation. But the Ivoriens struck back through Franck Kessié and Sébastien Haller in the 62nd and 81st minute, respectively, to secure a hard-fought win.
Life Lager Beer, despite the outcome, commends the Eagles for soaring high during the tournament and showcasing the values of courage, resilience, and sportsmanship inherent in the Nigerian people. The high-quality beer brand expresses joy and satisfaction in the players’ show of character which is synonymous with its key values of brotherhood, tradition, and progress.
Senior Brand Manager, Chima Dim, says “We celebrate the Super Eagles for representing Nigeria in an exemplary fashion in Côte d’Ivoire by exhibiting exceptional strength and character throughout the tournament. While the final result may not have been expected, we applaud their remarkable journey and will continue to cherish every moment they gave millions of Nigerians a reason to cheer. Life Lager Beer remains fully committed to supporting the Super Eagles and looks forward to more moments of pride and success in the future.”
A three-time AFCON winner, the Super Eagles heeded Life Lager Beer’s clarion call at the start of the tournament to ‘Go For Glory’ and were agonisingly close to bringing home the cup for the fourth time. The proud sponsor and ‘official beer brand’ of the team backs the Eagles to achieve the ultimate feat next time around. It urges Nigerian football fans to remain confident and supportive as the Eagles turn their focus on preparations for the next showdown in Morocco in 2025.
Ololuwa Babalola, Portfolio Manager, Life Lager Beer, says “Despite the outcome, the Eagles are winners in the eyes of every Nigerian. Their impressive showing in this tournament is indicative of the team’s potential and success that’s to come. Life Lager Beer is fully behind the team and we urge every football lover in the country to continue showing the courage and belief that has brought us this far.”
Life Lager Beer, affectionately called the ‘Mmanya Oganiru (beer of progress)’ in South East Nigeria, became the ‘official beer of the Super Eagles’ in 2022. Through inspired campaigns, the premium beer brand is committed to emphasising Nigerian Breweries’ dedication to supporting and advancing football in Africa’s most populous nation.