By LANRE EKEMODE – LSF|PR In recent years, there is no doubt that the way brands interact with consumers has gone through great changes particularly with the increasing influence of social media. According to Hootsuite, more than 3.8 billion people use social media around the world, representing 49 per cent of the world’s total population. […]
Category Archives: News
News
Digital Media and PR: The Path to Growth for Agencies in the Age of Digital – By Moliehi Molekoa
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By MOLIEHI MOLEKOA – MAGNA CARTA, SOUTH AFRICA The Fourth Industrial Revolution (4IR) portends a fantastic new world with self-driving vehicles, drones that do door to door deliveries, augmented reality, voice-operated home devices, virtual assistance and several other technological conveniences. It is an ideal world where human beings sit back as machines slave for us, […]
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By OMAWUMI OGBE – GLG COMMUNICATIONS The communications landscape in Africa is changing and even more so in 2020. Women currently dominate PR across the globe, and this has been a growing trend in the last decade. From America to Europe and Africa, there are more women than men in PR and Marketing. According […]
After two years of studying music from some of the country’s finest teachers, the 2020 graduating set of the Musical Society of Nigeria’s (MUSON) School of Music performed at the first virtual concert for the school on Monday, August 24, 2020. The show tagged ‘Evening with MUSON Stars’ had performances by graduates of MUSON who […]
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A leading global media and public relations agency, BlackHouse Media (BHM) is introducing another digital resource intervention called BHM Qomms. This initiative is designed as a problem-solving application to make PR resources accessible to professionals in the industry. In 2012, BHM raised a team of software and content developers to develop the BHM App, which […]
News
Plaqad Launches Influencer Compensation Report 2020, Reveals 95% of Nigerian Influencers will Rather Be Paid In Cash
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International Marketing and PR Tech startup, Plaqad has launched the second edition of its influencer compensation report. The report, which was announced at a virtual launch on Saturday August 29, 2020, is Sub-Saharan Africa’s first and only report focused exclusively on researching and sharing insights on the workings of influencer remuneration in Africa’s largest economy. […]
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BlackHouse Media (BHM) today announced the inauguration of the first ever World Public Relations Day, inspired by a need to present a unified global agenda to make the world understand and utilize PR better. World PR Day presents opportunities for public relations and marketing communications practitioners across the globe to unite and stake a claim […]
News
Over 50% of PR agencies in Nigeria Are Reporting Revenues Of Less Than N5 million, Nigeria PR Report 2020 Reveals
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Global Media and Public Relations agency, BlackHouse Media (BHM), has announced the release of the fourth edition of its annual PR report. Reputed as Nigeria’s first-ever Public Relations annual report, it is dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the dynamic industry. Since its debut five years ago, the razor-sharp […]
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FalzTheBahdGuy and Josh2funny are two of the leading entertainers in Nigeria who have been responsible for some of the biggest social media challenges across continents in recent months. Both acts and other equally popular Nigerians started off and ignited global social media trends: Don’t Leave Me Challenge, Don’t Rush Challenge and the 10 Year Challenge, […]
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25 years after Edward Bernays died, his birth date, November 22nd will now be recognised as the Global Day of Influence. The announcement was made on August 29, 2020 during a live event hosted by a Nigerian company, BHM. The date pays homage to the marketing communications Legend, Edward Bernays, who is widely regarded as […]