Category Archives: News

-Sharon Grey The first time I heard the term ‘Visual Literacy’ was while watching Martin Scorcese’s two hour masterclass on Filmmaking. The term struck a chord within me because I’m a highly visual person and I understand the power it has on planned behaviour. It also resonated with some very strong opinions I had around […]

When we chant ‘Darey to the world!’, we know what we’re talking about!   Since the award-winning artist released Jah Guide Me, the song has revealed Darey’s rich fan-base, topping international streaming charts and enjoying features across multiple streaming platforms.   Also, Darey’s music video is currently enjoying airplay on widely acclaimed television networks including […]

In most parts of the world, you’ll find way more women in PR than you would men. In the USA, the percentage is estimated to be as high as 73% more than men. In the UK, it’s 64%. A lot of things have been said about why this is the case with quite a few […]

The COVID-19 pandemic delivered an unexpected trend: a skyrocket of viral content. As countries around the world joined in the global race to stop the spread of the disease, billions of people were on lockdown. With nowhere to go, many turned to some of their favourite social media apps to kill time. Here’s what the […]

By PRECIOUS NWACHUKWU – BHM   In considering the best tools for a PR Professional, I believe it is important to identify niche areas where public relations professionals practice as well as other factors that will determine their choice of tools, top on the list is the side of the divide where the professional works […]

By BADA AKINTUNDE-JOHNSON – VIACOMCBS NETWORKS AFRICA   I remember receiving a brief in 2010 from a PR agency asking me to work on a campaign as a social media influencer for one of the biggest non-alcoholic beverage brands in Nigeria ahead of the 2010 FIFA world cup in South Africa. I wondered why such […]

By UCHE AJENE AYERE – STEPHANIE JOHN & ASSOCIATES   In the past, Public Relations would simply mean the use of communication to persuade publics. Essentially, this was a one-way channel involving the organization informing the public. In today’s digital world however, Public Relations is now a two-way communication system, as the role of the […]

According to the 2019 Holmes Report, the global PR industry grew by 5% in the last year. For most agencies, this growth stems from the number of clients and businesses secured and engaged. While client acquisition is important to an agency, client retention is even more paramount. Getting new clients is a big deal, but […]

BY YOMI BADEJO-OKUSANYA fnipr – CMC CONNECT   We are in the middle of a work revolution. Globalization, the rise of Artificial Intelligence and digital transformation paired with a new generation of consumers who desire more personal, intuitive brand experiences, are forcing PR companies to rethink their approach to talent management and acquisition. Employees with […]