Category Archives: News

If You Still Don’t Believe #PRisDead, You Should Read This

By now, you must have heard about the #PRisDead conversation on social that has caused quite some controversial responses. Those who disagree with the notion that Public Relations is dying might have a rethink after reading these excerpts from three renowned professionals: Grant Cardone Cardone is an American motivational speaker, a real estate investor and […]

Interswitch Partners With Visa To Offer Cardholders Access To Quick And Easy Payments On Quickteller

…VISA cardholders can now pay bills, buy airtime and transfer funds via Quickteller. Interswitch, Africa’s leading digital payments and commerce provider, has announced that its multi-channel payment platform Quickteller, is now fully integrated with Visa and can accept all Visa transactions through its platform. Visa cardholders will now be able to use their cards to […]

BET Brings “BET Experience” To Africa

 International R&B Superstar Maxwell To Perform R&B superstar Maxwell is heading to SA shores this summer to headline the BET Experience Africa, a spectacular global celebration of urban culture, music and lifestyle, from entertainment channel BET (DStv channel 129). The event which holds on December 12, BET Experience Africa provides the perfect kick off to the summer season, taking over the Ticketpro Dome for a non-stop, jam-packed entertainment fest, […]

PR Is Dead

It’s 2015. It’s July 9, and almost 50 workers at BlackHouse Media, a public relations agency in Lagos, Nigeria are out of patience waiting for June salaries. A week earlier, the finance team sent a mail to all staff, explaining the delay and promising payment in one week. It’s the first time in many years that […]

Inside Nigeria’s PR Industry of Brown Envelopes, Press Releases and Quacks

Honoraria. Flava. Keske. T-fare. Brown Envelope. These are just some of the code names by which cash exchange for editorial coverage is known in Nigeria. In a country where there are over 50 newspapers and magazines on the newsstands, hundreds of radio and TV stations, and an ocean of blogs and websites, it is no […]

War Against Public Relations

PRCAN

Chido Nwakanma was still president of Public Relations Consultants Association of Nigeria when we sat in my office at BlackHouse Media in 2014. BHM, where I’m CEO, was launching Nigeria’s first mobile application in the PR industry and Nwakanma attended with the association’s excos John Ehiguese, Muyiwa Akintunde, and others. As we demonstrated and tested […]

Perception And Reception Of Public Relations Versus Advertising In Nigeria

A 2015 research compilation by the Media & Intelligence Unit of BHM The Difference Between Public Relations and Advertising Advertising is defined as having: a verbal and or visual message; a sponsor who is identified; delivery through one or more media, and payment by the sponsor to the media. Public Relations, on the other hand, […]

The Future Of PR: How Social Media Is Disrupting An Industry And What Practitioners Must Do Now

BY OYINDAMOLA BAMGBOLA [email protected] Power has shifted from the hands of media companies and PR professionals to that of the consumer In 2014, BlackHouse Media recorded over a billion social media impressions from different campaigns. In the same year, the company introduced Nigeria’s first mobile application for the media and public relations industry. Figures and […]

Inside Nigeria’s PR Industry Of Brown Envelopes, Press Releases And Quacks

BY AYENI ADEKUNLE SAMUEL CEO, BHM GROUP Honoraria. Flava. Keske. T-fare. Brown Envelope. These are just some of the code names by which cash exchange for editorial coverage is known in Nigeria. In a country where there are over 50 newspapers and magazines on the newsstands, hundreds of radio and TV stations, and an ocean […]