The present world is changing drastically in all fields, especially in information and communication technologies (ICT), hence the need to amass skills that would help one navigate and properly harness modern technologies. Digital technology connects people and machines with one another to deliver an experience which was far beyond our reach decades ago. Digital skills […]
Category Archives: Article
Following participation from over 13,000 children across the country, Akinyele Ademoyegun a 12-year-old SS 1 student from Kaydel Comprehensive College, Ikorodu, Lagos has won the 2021 MTN mPulse spelling bee competition. Akinyele was crowned champion after correctly spelling the word “Kernite”, defeating Ekene Dondavis Okwuchukwu from Classic comprehensive college, Lagos. He also correctly spelt “Claustrophobic”, “Antiquarian”, […]
Bolanle Austen-Peters Production, in collaboration with the MTN Foundation, is bringing the story and characters of Wole Soyinka’s Death and the King’s Horseman to the Terra Kulture stage on May 13 to 16 in eight performances. The story, which is inspired by true events, is about a king’s horseman who is prevented from committing ritual […]
The MTN Foundation, in partnership with Bolanle Austen-Peters Productions is bringing Wole Soyinka’s Death and the King’s Horseman to the Terra Kulture stage. The play which is scheduled to hold on May 13 – 16 features seasoned actors including Mawuyon Ogun, Olarotimi Fakunle, Moshood Fattah and Fares Boulos (Oyibo Rebel). Death and the King’s Horseman […]
This is the time to deepen relationships with the demographics that matter to us. Thanks to a rapidly changing environment, changing consumer behaviour and brand practices, the customer journey has become a lot different than what it used to be. Attempting to survive a pandemic has further strengthened the dependence on communities and the bonds […]
A newsletter is a well-known powerful communication tool. If used right, it can support a healthy communication flow between relevant parties. Today, businesses and organisations all over the world are constantly taking advantage of the benefits of newsletters to keep stakeholders informed. There are a plethora of tools for creating newsletters but one of the […]
The future is here. And there is no better place that this resonates than in communications. Gone are the days of running tactical campaigns off the cuff, or without integrating all resources within the company’s purview. Yes, there is creativity in spontaneity, but as with all things, it is more impactful when thorough planning is […]
Before an issue becomes a crisis, there’s an opportunity to prove how proactive your team is to not only manage the issue, but mitigate and eventually extinguish it. The true magic however comes in being one step ahead – possessing the ability to foresee an issue and proactively plan ahead or have a template prepared […]
We are all for measuring what matters and we believe that these metrics of measurement should be ranked – some may fall into the ‘good to have’ category while others should be taken seriously. Vanity metrics are those statistics that are good for optics but bad for decision making. Examples of vanity metrics include impressions, […]
In 2020, only two of the 20 Big Brother Lockdown housemates did not outrightly announce a brand ambassador deal within four months of the finale of the show! Those two still had brands and companies knocking on their doors for one-time spots. The pivotal question is whether these deals deliver the expected ROI? Does the […]







