A newsletter is a well-known powerful communication tool. If used right, it can support a healthy communication flow between relevant parties. Today, businesses and organisations all over the world are constantly taking advantage of the benefits of newsletters to keep stakeholders informed. There are a plethora of tools for creating newsletters but one of the […]
Category Archives: Article
12
May
May
The future is here. And there is no better place that this resonates than in communications. Gone are the days of running tactical campaigns off the cuff, or without integrating all resources within the company’s purview. Yes, there is creativity in spontaneity, but as with all things, it is more impactful when thorough planning is […]
12
May
May
Before an issue becomes a crisis, there’s an opportunity to prove how proactive your team is to not only manage the issue, but mitigate and eventually extinguish it. The true magic however comes in being one step ahead – possessing the ability to foresee an issue and proactively plan ahead or have a template prepared […]
12
May
May
We are all for measuring what matters and we believe that these metrics of measurement should be ranked – some may fall into the ‘good to have’ category while others should be taken seriously. Vanity metrics are those statistics that are good for optics but bad for decision making. Examples of vanity metrics include impressions, […]
04
May
May
In 2020, only two of the 20 Big Brother Lockdown housemates did not outrightly announce a brand ambassador deal within four months of the finale of the show! Those two still had brands and companies knocking on their doors for one-time spots. The pivotal question is whether these deals deliver the expected ROI? Does the […]
04
May
May
What Is High-performance Editorial Content? High-performance editorial content is editorial content poised to effect a sway in opinions and sentiment of the general populace – opinion editorials, feature pieces, hard-hitting interviews, analysis, etc. Why Does It Work? A study published in the 2018 Quarterly Journal of Political Science, provided evidence that op-ed columns are an […]