BHM is celebrating Steve Babaeko and the entire X3M Ideas team on their outstanding recognition by the Financial Times as one of Africa’s Fastest-Growing Companies in 2025.
This prestigious honour, which sees X3M Ideas ranked 31st on the Financial Times’ annual list following the agency’s impressive absolute growth rate of 563.9% and a CAGR of 87.9% during the assessed period, highlights the agency’s remarkable growth, innovation, and impact within the African creative and marketing communications landscape. The Financial Times ranking, in partnership with Statista, is one of the most respected benchmarks for business excellence on the continent, spotlighting organisations that are redefining industry standards and driving economic progress.
Congratulating Steve Babaeko and X3M Ideas, BHM’s Founder and CEO, Ayeni Adekunle, said, “It is inspiring to see X3M Ideas receive such a significant international honour. Steve Babaeko’s visionary leadership and the organisation’s commitment to creativity, integrity, and excellence have not only elevated the standards of advertising in Nigeria but have also showcased African innovation on the world stage. This recognition is a testament to what is possible when passion meets purpose in our industry.”
Since its founding by Steve Babaeko in 2012, X3M Ideas has consistently pushed boundaries, delivering ground-breaking campaigns and setting new benchmarks for creativity and effectiveness. Considered one of Africa’s most awarded agencies in the last decade, X3M Ideas has become a beacon for young talent in Nigeria, Zambia, South Africa, Kenya, Dubai and the Republic of Congo; and a catalyst for positive change within Africa’s marketing communications sector.
This latest achievement adds to X3M Ideas’ growing list of accolades, including its historic 2023 Cannes Lion win, and underscores the increasing global relevance of Nigeria’s creative economy. It also serves as an inspiration to agencies and professionals across Africa, demonstrating that world-class excellence is not only possible but thriving on the continent.
BHM applauds the X3M Ideas team, for their relentless pursuit of greatness and their role in shaping the future of African creativity. We look forward to seeing even greater milestones from X3M Ideas as they continue to break new ground and inspire the next generation.