MTNAs the stars roll out to support this year’s top Nigerian music project
Tobi Bakre and Hilda Baci will host the maiden edition of MTN Y’ello Star, as announced by the company today. The launch of the reality music project, MTN Y’ello Star, is poised to build capacity among Nigeria’s musical youth talent and position them for success on the international scene.
Speaking on the choice of the hosts for the music reality project, Richard Iweanoge, General Manager, Brands & Communications, MTN Nigeria, said, “Tobi and Hilda embody the essence of the project – youthful, focused and passionate about entertainment and music. Our goal is to provide a platform to display the talent of the Nigerian youth and empower them to excel in the music industry.”
Tobi Bakre, who has established himself as an all-round media personality, expressed his delight to host the debut edition of MTN Y’ello star. “It promises to be an exciting adventure and I cannot wait to engage the contestants as they thrill Nigerians.”
Also commenting, witty TV star, Hilda Baci, who has enjoyed a rise to fame following her successful hosting of “Dine with Me,” a culinary show said, “I’m a huge fan of music reality TV shows and hosting one feels surreal. I am excited to meet the contestants and judges of MTN Y’ello Star. The audience is billed for a fascinating experience.”
Partnerships with leading global institutions such as Henley Business School, UK and Berklee College of Music, USA will ensure adequate training in music, creative entrepreneurship and business incubation for contestants.
MTN Nigeria through diverse initiatives has continually reinforced its commitment to the growth of the Nigerian entertainment industry.
For live updates on Y’ello Star, please visit www.mtnonline.com/yellostar and follow MTN Y’ello Star on:
Twitter: @MTNYelloStar Instagram: @MTN_YelloStar Facebook: @MTNYelloStar
You can also join the conversation using the #MTNYelloStar.
The live shows will air on the following television stations:
- AIT Network – Saturdays, 7-8 pm and Sundays, 5:30-6:30 pm
- NTA – Saturdays, TBC, and Sundays, 4-5 pm
- Silverbird TV PH – Saturdays, 5-6 pm and Sunday, 5-6 pm
- Silverbird TV Jos – Saturdays, TBC and Sundays, 5-6 pm
- MTV Base – Thursdays, TBC, and Fridays, TBC
- Fashion One – Saturdays TBC, and Sundays TBC
- Soundcity TV- Saturdays, 7-8 pm and Sundays, 6-7 pm
- Nigezie – Saturdays and Sundays, 6-7 pm
- TV Continental – Saturdays, TBC, and Sundays, 9-10 pm
- Urban TV- Saturdays and Sundays, 6-7 pm
- Orient TV Owerri – Saturdays and Sundays, 8 -9 pm
- BCOS Ibadan – Saturdays, TBC and Sundays, 9 -10 pm
About MTN Nigeria
MTN Nigeria is one of Africa’s largest providers of communications services, connecting over 75 million people in communities across the country with each other and the world. Guided by a vision to lead the delivery of a bold new digital world, MTN Nigeria’s leadership position in coverage, capacity and innovation has remained constant, since its launch in 2001. MTN Nigeria is part of the MTN Group – a leading emerging market operator, connecting more than 250 million subscribers in 21 countries in Africa and the Middle East. To learn more about MTN Nigeria and its various initiatives, visit www.mtnonline.com
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