Tag Archives: MTN Nigeria

Why partnerships are important in building sustainable business models for music reality shows

Music reality shows are popular for their mouthwatering benefits for participants and eventual winners. These benefits ultimately keep the interest in the shows alive, serving as the recipe for good ratings in a highly competitive era of reality shows. In the past, participants at various levels of music talent shows have joyfully walked home with […]

MTN Y’ello Star Finalists Down to Ten, As Four Talents Head Home after First Relegation Night

This weekend proved to be bittersweet for contestants on the MTN Y’ello Star music reality TV show as four of the show’s finalists had their dreams of winning the debut season cut short, while the rest continued their journey to stardom. Of the five finalists put up for eviction last week, Rael became the first […]

MTN’s mPulse hackathon offers funding for solutions to COVID-19 challenges

As countries grapple with the realities of the new normal, MTN Nigeria has initiated a call for entries for its mPulse hackathon, themed “Beyond COVID-19.” The project aims at encouraging young innovators in primary and secondary schools who can navigate the barriers of remote engagement to create solutions that can mitigate various challenges imposed by […]

MTN Y’ello Star: Five Contestants for Exclusion after Third Week Performances 

This weekend, MTN Y’ello Star viewers watched as 14 finalists displayed their vocal strength and performance abilities as they performed to determine who would be the first to lose their right of performance on the show. At the end of Sunday’s outing, the sixth episode of the show’s debut season, five of the 14 contestants, […]

MTN partners with Gameloft on exciting new platform 

In partnership with Gameloft, a leader in the development and publishing of games, MTN Nigeria has announced the launch of MTN Gameworld – a new gaming platform for its subscribers. The platform will offer the Nigerian gaming community access to a variety of fun and exciting games online through an extensive premium catalogue from Gameloft […]

14 Talents make the Hub as MTN Y’ello Star Debut Season Heats Up

The first broadcast of the new MTN Y’ello Star project gave us seven contestants who got a YES and made it to the house, seven more contestants secured spots to the Y’ello Star Hub last Saturday after impressive performances during the national sing-off. Contrary to the initially announced 13 spots in the Y’ello Star Hub, the judging trio of Omawumi, Banky W, and Olisa […]

Tobi Bakre and Hilda Baci set to Host MTN Y’ello Star

MTNAs the stars roll out to support this year’s top Nigerian music project  Tobi Bakre and Hilda Baci will host the maiden edition of MTN Y’ello Star, as announced by the company today. The launch of the reality music project, MTN Y’ello Star, is poised to build capacity among Nigeria’s musical youth talent and position […]

Meet the judges for MTN Y’ello Star – Banky W, Omawumi & Malik Yusef As the music reality show hits screens this weekend

  Six-time Grammy-award winner, Malik Yusef and award-winning Nigerian artistes, Banky W and Omawumi have been announced as judges of the premiere edition of the MTN Y’ello Star Project. The trio will help unleash the musical talent from the selected finalists.  Speaking on the selection of the judges for the Y’ello Star music reality TV […]

Ayeni Adekunle Spills On What Every Musician Needs On Their Journey To Stardom

Ayeni Adekunle, one of Africa’s leading reputation managers and founder/CEO of BHMG says there is more to a successful music career than vocal prowess.  “I believe you must have some form of talent to want to claim you can practice music, but I have always held a firm belief that what a 2Baba is selling […]

Efe Omorogbe, Ayeni Adekunle, Larry Annetts, Share Music Business Survival Tips at MTN’s Business of the Art Series

MTN Foundation, the social investment vehicle of MTN Nigeria, recently hosted the fourth edition of its Business of the Art series. Young Nigerians gathered online for a three-hour session aimed at guiding upcoming artistes and music enthusiasts to make informed decisions when navigating the converging lines of business and arts in the music industry. The programme had […]