Music reality shows are popular for their mouthwatering benefits for participants and eventual winners. These benefits ultimately keep the interest in the shows alive, serving as the recipe for good ratings in a highly competitive era of reality shows. In the past, participants at various levels of music talent shows have joyfully walked home with […]
Tag Archives: MTN Nigeria
This weekend proved to be bittersweet for contestants on the MTN Y’ello Star music reality TV show as four of the show’s finalists had their dreams of winning the debut season cut short, while the rest continued their journey to stardom. Of the five finalists put up for eviction last week, Rael became the first […]
As countries grapple with the realities of the new normal, MTN Nigeria has initiated a call for entries for its mPulse hackathon, themed “Beyond COVID-19.” The project aims at encouraging young innovators in primary and secondary schools who can navigate the barriers of remote engagement to create solutions that can mitigate various challenges imposed by […]
This weekend, MTN Y’ello Star viewers watched as 14 finalists displayed their vocal strength and performance abilities as they performed to determine who would be the first to lose their right of performance on the show. At the end of Sunday’s outing, the sixth episode of the show’s debut season, five of the 14 contestants, […]
In partnership with Gameloft, a leader in the development and publishing of games, MTN Nigeria has announced the launch of MTN Gameworld – a new gaming platform for its subscribers. The platform will offer the Nigerian gaming community access to a variety of fun and exciting games online through an extensive premium catalogue from Gameloft […]
The first broadcast of the new MTN Y’ello Star project gave us seven contestants who got a YES and made it to the house, seven more contestants secured spots to the Y’ello Star Hub last Saturday after impressive performances during the national sing-off. Contrary to the initially announced 13 spots in the Y’ello Star Hub, the judging trio of Omawumi, Banky W, and Olisa […]
MTNAs the stars roll out to support this year’s top Nigerian music project Tobi Bakre and Hilda Baci will host the maiden edition of MTN Y’ello Star, as announced by the company today. The launch of the reality music project, MTN Y’ello Star, is poised to build capacity among Nigeria’s musical youth talent and position […]
Six-time Grammy-award winner, Malik Yusef and award-winning Nigerian artistes, Banky W and Omawumi have been announced as judges of the premiere edition of the MTN Y’ello Star Project. The trio will help unleash the musical talent from the selected finalists. Speaking on the selection of the judges for the Y’ello Star music reality TV […]
Ayeni Adekunle, one of Africa’s leading reputation managers and founder/CEO of BHMG says there is more to a successful music career than vocal prowess. “I believe you must have some form of talent to want to claim you can practice music, but I have always held a firm belief that what a 2Baba is selling […]
MTN Foundation, the social investment vehicle of MTN Nigeria, recently hosted the fourth edition of its Business of the Art series. Young Nigerians gathered online for a three-hour session aimed at guiding upcoming artistes and music enthusiasts to make informed decisions when navigating the converging lines of business and arts in the music industry. The programme had […]