We sat down with some of Nigeria’s most interesting influencers to talk about fear and courage.
The stories that emerged - personal, relatable, and powerful - encouraged over 200,000 fans and consumers to share their own stories; leading to a national conversation about ‘uncaging’ fear.
The campaign; a BHM initiative for the launch of the Tiger Beer brand in Nigeria, reached over 13 million people in 16 cities; leading to over two million engagements and over 100 media mentions.
Featured influencers included Abimbola Craig, Adeyemi Okanlawon, Ehizojie ‘Ehiz’ Okoeguale and Gbemi Olateru-Olagbegi; as well as Kunle Remi, Nancy Isime, Omowunmi ‘Mimi’ Onalaja, Onaope ‘Ms Pepo’ Olatunde, Tokunbo ‘Tboss’ Idowu and Tunji Andrews.
Video produced by Iretomiwa Akintunde-Johnson
Directed by Prince Etim
Written by Abubakar Imam and Iretomiwa Akintunde-Johnson
Shot by Prince Etim and Mide Ajayi
Executive producers: Ayeni Adekunle and Femi Falodun