Three leading brands from the Nigerian Breweries portfolio – Gulder, Goldberg and Star Lager – were awarded GOLD prizes by the well-known independent institute in the world; Monde Selection Awards.
The awards were conferred on the three beer brands on June 3, at the 58th Annual Awards Ceremony of Monde Selection held in Rome, Italy. This year more than 1,000 companies from 90 countries presented no less than 3,000 products to Monde Selection juries. Each product was evaluated individually to establish its global quality profile and grant the product the quality award it deserves.
Gulder, which introduced a new label and packaging last year, Goldberg, the premium quality lager beer brewed to golden standards and Star Lager, the first locally-brewed Nigerian beer, all won Gold Quality Awards at the 2019 Annual Awards Ceremony.
It is not the first time NB brands are receiving accolades from respected international organisations. In 2014, Amstel Malta was recognized as an international high quality and prestigious brand with its quality awards from the International Taste and Quality Institute (iTQi) and the Monde Selection Quality Award; while Maltina, Star, and Fayrouz have all been recipients of Advertising Association of Nigeria (ADVAN) Awards for Marketing Excellence respectively at different times.
Since inception in 1946, Nigerian Breweries has been home to a wide array of alcoholic and non-alcoholic brands, which have set the bar for excellence in the brewing industry. The company is home to the most decorated brands, and the market leader by volume.
Dedicating the awards to staff and consumers of the revered brands, Managing Director/CEO, Nigerian Breweries Plc, Mr. Jordi Borrut Bel said,
“We couldn’t have won this award without the hard work and dedication of the Nigerian Breweries team. Goldberg, Gulder, and Star are some of our most prestigious brands and we are proud of their startling success in the Nigerian market.
Over the years, these brands have not only continued to lead the line in the beer industry but have been able to cultivate a cult following, with millions of consumers across the country. The growth and evolution of these brands have been a joy to behold and we appreciate our loyal consumers for sticking with us through this historic journey.
We appreciate this honour and promise our consumers and stakeholders that we will not only continue to raise the bar but will also set out with innovative and exciting ways to consistently win with our brands.” he said.
Meanwhile, Star Lager is having a year to remember, kicking off 2019 by unveiling its first ever brand ambassador, Burna Boy. This was shortly followed by the announcement of Tiwa Savage as the first ever female brand ambassador for the citrus variant, Star Radler.
Goldberg Lager also announced rapper, Olamide as its new brand ambassador. And 2019 will also see the third edition of its beloved indigenous music competition, Ariya Repete aired on television.
Gulder is encouraging consumers to own their journeys, using its new TVC and its Red Night Parties as vehicles to inspire and fire up consumers.