Goldberg Lager Beer, the leading beer brand in southwest Nigeria, has renewed its long-standing partnership with Nollywood prolific actor Odunlade Adekola as brand ambassador. The actor first stepped into the ambassadorial role in 2016 serving as a precursor to the likes of Nigerian singers Olamide and DJ Kaywise, who both currently have active deals with […]
MTN Nigeria has launched a new thematic campaign tagged ‘We Move’. The campaign is hinged on the MTN Group’s brand strategy of progress, and is focused on urging people to look inwards for opportunities for progress that abound within their current situations. The thematic campaign was launched with the release of a two-minute Television Commercial […]
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First launch show on Saturday, 24 July followed by a second on Sunday, 25 July Viewers in UK to watch live on Showmax No SMS voting this season. Voting only on web and MyDStv and MYGOtv apps Following the conclusion of the open call auditions in May 2021, all is now set for the premiere […]
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Funke Akindele, Nancy Isime, Ali Baba, Bovi, And Others, Join Ayo Animashaun On A Walk For Life
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On Saturday, June 26, 2021, Ayo Animashaun, entrepreneur and owner of Nigeria’s number one urban culture station Hip TV, launched ‘Walk For Life’, a 10km/90 minutes fitness walk. He was joined by entertainers, executives and general fitness enthusiasts in Lagos Nigeria, to make the initiative’s first fitness drive. Walk For Life is tailored for busy high profile […]
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The African Public Relations Association President, Mr Yomi Badejo-Okusanya, popularly known as YBO, has called on stakeholders in the world to recognize the importance and value of PR in every organisation, business and nation at large. The president made this call as part of celebrations for the first ever ‘World PR Day’ charging practitioners […]
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PR Day: Lagos NIPR Advocates Trust Building And Dialogue As Panacea For Nigeria’s Security Challenges
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Policy makers should adopt the strategic PR tools of Trust building and Dialogue as a veritable tool for solving the insecurity challenges in Nigeria. This was the position of Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) in commemoration of the World PR Day, on Friday July 16, 2021. As the profession promoting […]
As part of the activities marking the coronation of His Royal Highness, Alhaji Aminu Ado Bayero, as the 15th Emir of Kano, Y’ello Digital Financial Services (YDFS), the fintech subsidiary of MTN Nigeria, announced the empowerment of 1,004 youths as MoMo Agents within the Kano Emirate. This is to strengthen the socio-economic development of […]
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PR practitioners and enthusiasts the world over will today celebrate the first-ever World Public Relations Day, inspired by a need to present a unified global agenda to make the world understand and utilize PR better. World PR Day presents opportunities for public relations and marketing communications practitioners across the globe to unite and stake […]
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Businesses, governments, and people do themselves a huge disservice, if they continue to fail to see PR for what it is and should be: a strategic aspect of business and governance, invaluable in building relationships, preventing crises, achieving business objectives; pushing national interest, and preventing the kind of confusion that could ruin a company or […]
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Many people are often confused about the distinction between public relations, marketing and advertising. Even for some people who work with professionals from each of these three spaces, all three seem to serve the same purpose, therefore can be considered the same concept with different names. But in reality, these are distinct concepts that complement […]