International Marketing and PR Tech startup, Plaqad has launched the second edition of its influencer compensation report. The report, which was announced at a virtual launch on Saturday August 29, 2020, is Sub-Saharan Africa’s first and only report focused exclusively on researching and sharing insights on the workings of influencer remuneration in Africa’s largest economy. […]
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BlackHouse Media (BHM) today announced the inauguration of the first ever World Public Relations Day, inspired by a need to present a unified global agenda to make the world understand and utilize PR better. World PR Day presents opportunities for public relations and marketing communications practitioners across the globe to unite and stake a claim […]
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Over 50% of PR agencies in Nigeria Are Reporting Revenues Of Less Than N5 million, Nigeria PR Report 2020 Reveals
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Global Media and Public Relations agency, BlackHouse Media (BHM), has announced the release of the fourth edition of its annual PR report. Reputed as Nigeria’s first-ever Public Relations annual report, it is dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the dynamic industry. Since its debut five years ago, the razor-sharp […]
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FalzTheBahdGuy and Josh2funny are two of the leading entertainers in Nigeria who have been responsible for some of the biggest social media challenges across continents in recent months. Both acts and other equally popular Nigerians started off and ignited global social media trends: Don’t Leave Me Challenge, Don’t Rush Challenge and the 10 Year Challenge, […]
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25 years after Edward Bernays died, his birth date, November 22nd will now be recognised as the Global Day of Influence. The announcement was made on August 29, 2020 during a live event hosted by a Nigerian company, BHM. The date pays homage to the marketing communications Legend, Edward Bernays, who is widely regarded as […]
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November 22, 2020 will mark the inaugural edition of the Global Day of Influence. The announcement was made on August 29, 2020 during a live event put together by leading media and public relations company, BHM. The event was also marked by a number of new announcements, which included the launch of three reports: Concept […]
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BHM today announced the release of “The Concept of Virality 2020”, a research report compiled by the company’s Research & Intelligence team. The report analyzes the relationship between trends, social networking platforms and user-generated content. The maiden edition of the report which was released in 2016, highlighted the story of Nigerian hawker-turned-model Olajumoke Orisaguna as […]
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We started something over five years ago. Our company was just nine years old. Less than 30 staff, and revenue of around $2m. We had just launched ID Africa. Plaqad was nothing but a dream. And our only major multinational client was Nigerian Breweries PLC. What did we do five years ago? We launched PR […]
In line with its continuous commitment to youth development in Nigeria, MTN Foundation, the CSR arm of Nigeria’s leading ICT company, MTN Nigeria, has engaged leading minds in the Nigerian entertainment and media industry for this year’s edition of MTN’s Business of the Art Series. Now in its fourth year, MTN Business of Arts […]
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MTN partners with Unacast to use its Turbine Location Processing Engine for Social Distancing Data to Help Mitigate COVID-19 in Nigeria.
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To help mitigate the spread of the COVID-19 pandemic in Nigeria, Unacast, an award-winning location platform and analytics firm, and MTN Nigeria, the leading mobile telecommunications provider, today announced a partnership in which the two will use privacy-friendly, aggregated and anonymized, human mobility insights derived from MTN’s network data, to make available a version of Unacast’s recognized and […]