It’s usually difficult to discuss ‘consumers’ in generic terms. Because the psychology shifts as you move from one sector to another; from one demographic and psychographic to the other. To undertake a one-size-fits-all journey is to, in Nigerian pop culture parlance, sleep on a bicycle. But there are exceptions, as demonstrated by the events of […]
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Feb
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It’s easy to feel alone in the World. There are over 7 billion of us, with each one dealing with some extremely specific challenges. It does not help that we are divided by race, language and most importantly, location. It’s why most times, it’s easy to think your problems are only “your “problems. But then […]
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All is set for the return of popular singing competition show, Nigerian Idol. The organizers of the show, MultiChoice Nigeria, have announced that the sixth season of the show will start airing on March 14, 2021 on DStv and GOtv. The announcement was made at a virtual media session today, February 18, to officially unveil […]
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MTN has unveiled a range of features and offerings giving subscribers access to affordable data rates under the recently revamped Pulse proposition for Nigerian youth. This is part of the company’s commitment to support Nigerian youths with platforms that will ignite their passion and creativity. The new Pulse plans include Instagram and TikTok bundles of […]
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Feb
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In anticipation of the knockouts phase of the 2020/2021 UEFA Champions League season, Heineken has unveiled a new campaign tagged “You’re Never Watching Alone: Share the Passion”. Proud sponsors of the European club competition for 26 years, the brand revealed the campaign was conceived with the knowledge of Nigerians’ fervent love for football and sharing […]
News
Mastercard and MTN empower millions of consumers in Africa to make payments on global platforms, advancing digital financial inclusion
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Partnership will enable millions of MTN customers to pay on global online platforms with a Mastercard virtual payment solution linked to MTN MoMo wallet Mastercard’s technology will enable new digital commerce opportunities for consumers and merchants with or without a bank account, through a simple and secure payment experience Collaboration underpins a new wave of […]
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Feb
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The leading pioneer brewing company, Nigerian Breweries Plc is lighting up four cities in Nigeria as it continues the launch of its new tequila-based beer, Desperados. The beer which is regarded globally as an iconic beer for young fun lovers will be bringing its unique experiences to celebrities, influencers, and other young free-spirited Nigerians who […]
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Feb
by Abiola Bonuola Many Nigerians will find that Chinese proverbs carry deep meanings. Consider this popular one: ‘A journey of a thousand miles begins with a step’ which particularly resonates with my thoughts on Plaqad and what the new platform really means for the African labour market. I started my career in the marketing industry […]
MTN Foundation, the social investment vehicle of MTN Nigeria has donated items to orphanages across the country through its Orphanage Support Initiative. Thirty orphanage homes from across eight states in Nigeria received donations from the Initiative including food items, beverages, washing machines, televisions, and toiletries. The orphanages include Courage Orphanage, Edo state, Daisy’s Home, Bayelsa […]
NECLive TV Special to premiere to global audience NECLive Go! To empower innovators and entrepreneurs ‘‘Conference will focus on various ways of using entertainment as a vehicle, creativity as a tool and celebrity power as an agent of change to build a remarkable future for Nigeria’s youth.’’ ID Africa, owners of Netng and producers of […]