In a bid to maintain its momentum with the ‘Never Watching Alone’ campaign, the world’s most international beer, Heineken, has announced the ‘Heineken UEFA Champions League Challenge’ hosted by celebrities, Nancy Isime, Uti Nwachukwu, and VJ Adams. The recently announced social media challenge joins the line-up of numerous engagement activities anchored by the brand – […]
04
May
May
In 2020, only two of the 20 Big Brother Lockdown housemates did not outrightly announce a brand ambassador deal within four months of the finale of the show! Those two still had brands and companies knocking on their doors for one-time spots. The pivotal question is whether these deals deliver the expected ROI? Does the […]
04
May
May
What Is High-performance Editorial Content? High-performance editorial content is editorial content poised to effect a sway in opinions and sentiment of the general populace – opinion editorials, feature pieces, hard-hitting interviews, analysis, etc. Why Does It Work? A study published in the 2018 Quarterly Journal of Political Science, provided evidence that op-ed columns are an […]
03
May
May
Public Relations and Communications Association (PRCA), the world’s largest community of Public Relations Professionals has profiled three promising Nigerian businesses as part of its small business heroes campaign launched in April 2021. The businesses which cut across fashion, technology, new media and law include 618 Bees, a legal tech company, Gbemisoke shoes, a women’s shoe […]
MTN, MTN Foundation, Music, News
MTN Foundation Brings Back Ancient Akwa Ibom Tale in Ibiom: When Doves Fly
30
Apr
Apr
The MTN Foundation is partnering with the Duke of Shomolu Productions to bring the historical play, Ibiom: When Doves Fly to the Ibom Hall in Uyo, Akwa Ibom State on April 30 and May 1, 2021. This is in line with its consistent drive to bolster the efforts of stakeholders in the theatre industry with […]
29
Apr
Apr
Meet the Beneficiaries of MTN’s Accelerator Programme, Y’ello 200. In the past five years, Small and Medium Enterprises (SMEs) in Nigeria, have contributed an estimated 48% to the National GDP. In addition, SMEs account for 96% of the total number of businesses and employ 84% of the local workforce in Nigeria (NBS 2017). For this […]
28
Apr
Apr
The Heineken premium lager has continued to display its unwavering support for the fashion scene in Nigeria. In partnership with Lagos Fashion Week, the coolest afterparty was held to herald the Woven Threads II. In alignment with sustainable fashion focused on re-rocking, reusing, and recycling, Heineken had the whole venue decorated with recyclable items. […]
News
In Celebration Of World Earth Day Coca-cola Reaffirms Its Commitment To Ensuring A World Without Waste
26
Apr
Apr
In commemoration of World Earth Day, Coca-Cola Nigeria through its recycling initiatives reaffirmed its commitment to the support of environmental protection and sustainability in Nigeria. Amaka Onyemelukwe, Director, Public Affairs, Communications and Sustainability, Coca-Cola Nigeria stated this while speaking during the maiden edition of the Business Day Diswaste conference themed ‘Corporate Citizens for Clean Cities’ […]
News
African Tech Startup Startweb Africa Launches A New Platform To Help Business Owners Create & Launch Their Websites In Minutes
26
Apr
Apr
… Proprietary Platform Helps Business Owners With Little Or No Technical Skills To Seamlessly Build and Launch A Website In Minutes. StartWeb Africa, a tech startup and foremost all-in-one website builder, has released a drag and drop, mobile-friendly website building tool. The platform which automates the entire website building process helps businesses and entrepreneurs reach […]
20
Apr
Apr
Last year, it was revealed that The Coca-Cola Foundation committed thousands of dollars to innovative initiatives such as the RecyclesPay Project, a programme through which waste collection was incentivised for vulnerable communities. This year, The Coca-Cola Foundation is sticking to this tested formula through the Cash 4 Trash Initiative, implemented by local NGOs, W.A.S.T.E Africa, […]