On Tuesday, March 12th, 2019, football fans in Port Harcourt and Enugu were treated to an exclusive viewing of UEFA Champions League matches by International Premium Lager Beer, Heineken at Helena Haven Hotels and De Lift respectively. The vivacious event had eager fans troop in to catch the Manchester City Vs FC Schalke 04 and Juventus Vs Atletico Madrid matches.
Equipped with impressive giant screens, the premium venue was teeming with over a hundred excited football fans, ready to cheer their favourite clubs to victory, while they enjoyed unmissable match moments on the LED screens. Compere, Spaceman of Beat FM was also on hand to host the event, adding to the energy and excitement in the air as fans settled to watch the games.
Football fans joined in on the match conversations by sharing their match predictions and their most memorable moments from the match. The evening ended with much banter and excited chatter amongst the fans in attendance, as Manchester City beat FC Schalke 04 7-0, and Juventus thanks to a hat-trick by star man Cristiano Ronaldo beat Atletico Madrid by 3 goals to nil.
To wrap up the event, Heineken also rewarded two lucky consumers with an all expense paid trip to the UEFA Champions League Semi-Finals. This reward was given as part of Heineken’s effort to connect with its loyal consumer base and solidifying its partnership with the UEFA Champions League.
“We wanted to reward our consumers in a way that only Heineken can. We are excited to share all the unmissable moments in the 2019 UEFA Champions League with our consumers and we look forward to continually bring premium experiences to live as we take football viewing to the next level. This is our little way of saying thank you.”
Those were the words of the Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi at the Heineken semi-finals presentation in Port Harcourt.
“I can’t believe it. I just came here to enjoy the game with some of my friends and I got lucky. This is such a surreal feeling. Thank you, Heineken.” – said Isreal Inaede, a winner of the all-expense paid trip to the semi-finals who was presented with his cheque in Port Harcourt.
UEFA Champions League fans in Nigeria can continue to look forward to enjoying such experiences at the different Heineken partnered outlets, as the brand will be hosting fans every week across cities, with a total of 13 live matches planned for the rest of the 2019 Champions League season.