Heineken has launched its newly designed 33cl cans. The unveil, which was made at an exclusive event at the Heineken House in Lagos, last weekend, follows Heineken’s impressive charge to bring a fresh perspective to beer consumption in Nigeria.
The brand has also unveiled a new sleek can, the first of its kind in the beer category. With the new sleek can, Heineken raises its appeal to the upwardly-mobile, city folks who love to quench their thirst on-the-go.
The cans retain some of the brand’s easily recognizable features, albeit with an aesthetically pleasing trademark green design.
Speaking on the design of the new cans, Portfolio Manager, International Premium Brands, Sarah Agha said:
“We’re leveraging our equity with the new design and the stylish sleek can. We’re also reinforcing our iconic elements like the recognizable red star and the bold green colour in the most prominent design.”
Commenting on the new design of the cans, Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi remarked:
“We are very excited about the new design of the Heineken 33cl can. Just as with the limited edition bottles and the new crown corks, we are very confident that our consumers will share in the excitement of this new change.
Through our exciting campaigns, we’re proving that only the chairman can by gifting our consumers with unique, remarkable and unforgettable experiences. As we strive to consistently raise the bar in our consumer experience, this new design makes a bold statement, re-establishing our confidence and resolve to stay prominent above other brands, while maintaining that same originality and great taste.”
Popularly known as The Chairman, Heineken is unique for its great taste, rich tradition and superior quality. The new can is bold and ambitious, a renewed statement of style, emphasized by the matte feel, velvet design, and its iconic red star.
The new Heineken cans are an authentic taste of the urban lifestyle, at the heart of popular culture with heightened functionality, proving that only the chairman can.
With its presence in 192 countries worldwide, the international premium beer brand, Heineken remains one of the world’s most consumed international beer brands, consistently upping the ante in providing fans with unique, remarkable, unmissable moments.
