International premium lager beer, Heineken will be launching limited edition UEFA Champions League bottles to further celebrate the 2018/2019 season. The new bottles will highlight the brand’s partnership with UEFA as the participation in the competition, as it takes place every week.
This football inspired special edition bottles carry the bold red star crest while mirroring the UEFA Champions League Trophy, representing club football’s most illustrious accolade, with a green backdrop which represents Heineken and the UEFA Champions League.
Commenting on the special edition Heineken bottle design, Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi had this to say,
“Heineken has been a big part of football for the last 25 years, particularly by sponsoring the UEFA Champions League. During this time, we have been giving our fans the opportunity to connect with club football’s biggest competition, while also rewarding their passion by taking some lucky few to Europe in the past. The launch of the special edition bottles is just another way of delivering on the brand promise.”
Heineken has been a long-standing sponsor of the UEFA Champions League since 1994. This illustrious collaboration with club football’s biggest and most watched competition has seen Heineken become one of the most recognizable brands in the world of football.
Over the Last 25 years, we’ve seen the brand share the passion of the beautiful game while bringing all the most remarkable and Unmissable Moments from the competition to fans around the world.
Through the course of the UEFA Champions League season, Heineken has continued its remarkable tradition of celebrating the beautiful game with fans, bringing all the action from Europe to Nigerians more than 5,000 miles away with its premium viewing experiences. The brand has also begun rewarding lucky football fans and brand loyalists with the opportunity to see live matches from the semifinals and finals of the competition in Europe.
The core focus for Heineken is to bring unique experiences to fans of UEFA Champions League in Nigeria. As the most prestigious platform for European football stars, this premier-sporting event has become global and fits perfectly with the Heineken brand.