Flavour Shuts Down Anambra, As Life Beer Wraps The Year In Style

By January 3, 2019News

The highlife king, Flavour Nabania thrilled all in attendance as he ended his year with a fun-filled, exciting concert. The show which was proudly sponsored by Life Continental beer featured various talented acts including the likes of Phyno, Chidinma, Obiligbo Brothers and Awilo Longomba


Flavor, who began his performance with a rendition of his fan-favorite song “Oyi”, electrified the stage with his verve and gusto as he thrilled fans all night long. Known for his use of live instrumentation, the multi-talented singer was at his ever impressive best, using the band brilliantly to bring to life some his most iconic songs.


This was much to the delight of his fans in attendance, who simply couldn’t get enough of the highlife maestro.


Life Continental Beer, on its part, provided the atmosphere and ambience to match, allowing consumers to treat themselves to the quality tasting beer while enjoying the beautiful music being performed on stage.


This concert marks the end of a sensational 6-day period in which Life beer has provided the people of the East with non-stop entertainment.


A week that started with two “bridge of progress” parties in Anambra and Owerri, on the 26th and 28th respectively, before heading to Awka, Anambra for the Flavour of Africa concert.


Now with an amazing 6 days of fun and festivities under its belt, consumers of Life Continental Lager Beer in the East are once again reminded of just how much the beer brand is invested in culture and its people.


Speaking after the concert, the Marketing Director, Nigerian Breweries, Plc, Emmanuel Oriakhi, had this to say – “Life Lager is the first beer to be brewed in the southeast of Nigeria. The brand has always been very close to its root and its people. This year we took steps to further deepen this connection. We realize how much it means for the people of Enugu to be able to celebrate the year-end festivities with friends and family and we wanted to be part of that experience for our loyal consumers. We at Life beer also wanted to give them a celebratory experience that will not only resonate with them but also be equally memorable, hence our decision to host the “Bridge of progress parties and sponsor the Flavour of Africa concert. We thank our consumers for consistently choosing Life and we wish every one of them a very happy new year.”


The year 2018 has been a very eventful one for Life Beer, with the beer brand organizing various initiatives aimed at celebrating the culture and tradition of southeastern Nigeria. These include the highly acclaimed hi-life fest as well the Progress Booster initiative.


Now with 2018 coming to a close, consumers are eagerly anticipating what the brand is set to do next in the new year.  Having confirmed that the Hi-Life Fest will be returning again in 2019, Life Beer looks set to have another landmark year, hence building on the success of 2018.


Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc., made from the choicest grains, hops and the purest of waters.

Leave a Reply